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Contenido 10x 

Content that is 10 times better than the current top-ranking content.

200 (OK) Response Code

The 200 (OK) response code is a HTTP response code that indicates your request was successful.

301 Redirect

The HTTP 301 Moved Permanently status code indicates that the requested resource has been permanently moved to a new location.

Redirección 302

The HTTP 302 redirect status code indicates the requested resource has been temporarily moved to a new URL.

304 Not Modified

The HTTP 304 Not Modified status code indicates the resource you are trying to access has not been modified since your last request.

403 Forbidden

The HTTP 403 Forbidden status code indicates the server understood the client's request but will not fulfill it as the user lacks the required permissions or authorization to access the requested resource.

404 Not Found

The HTTP 404 Not Found status code indicates the server cannot find the requested resource or webpage.

410 Gone

The HTTP 410 Gone status code indicates the requested resource or webpage has been permanently deleted from the internet.

500 Internal Server Error

The HTTP 500 Internal Server Error status code indicates the server encountered an unexpected issue preventing it from fulfilling your request.

502 Bad Gateway

The 502 Bad Gateway status code indicates the gateway or proxy server received an invalid or faulty response from another server while trying to fulfill the client's request.

A

Above the Fold

Above the Fold refers to the content located at the top of a webpage that a visitor landing on the webpage can view without scrolling.

Affiliate

An affiliate is a person, business, or organization that advertises an external product or service in exchange for a commission when a sale is made. 

AI Content

AI content refers to text, audio, video, and images created using artificial intelligence (AI) tools.

Texto alternativo

Also called alternative text, an alt text is a short description of the image on a webpage.

AMP (Accelerated Mobile Pages)

Accelerated Mobile Pages (AMP) is an open-source HTML framework that allows site owners to create mobile-friendly versions of their sites.

Texto de anclaje

An anchor text is the clickable text on a webpage. It is often blue and may be underlined.

Article Spinning

Article spinning, or content spinning, refers to the practice of rewriting someone else's content and then passing it off as new.

Article Syndication

Article syndication is the practice of publishing the same article, either in part or in full, across multiple sites.

B

BERT

BERT, or Bidirectional Encoder Representations from Transformers, is the AI language model that Google uses to understand the intent of a search query.

Bing Webmaster Tools

Bing Webmaster Tools is a free service that provides website owners and SEO professionals with tools to monitor and optimize their sites for Bing.

Bingbot

Bingbot is a web crawler used by Microsoft to gather information and build a searchable index of the web. Bingbot powers the Bing search engine.

Blog Commenting

Blog commenting refers to the practice of leaving valuable comments on a blog to receive backlinks and build a relationship with the site owner and their audience. 

Bounce Rate

Bounce rate is the percentage of visitors that arrive and leave a site without interacting or visiting another webpage on the site.

Menciones de marca

Las menciones de marca se refieren a cualquier contenido en línea que mencione el nombre de su empresa, producto o marca.

Palabras clave de marca

Las palabras clave de marca son palabras clave que contienen el nombre de una marca, producto o empresa.

Migaja de pan

Una ruta de navegación es una ayuda a la navegación que muestra a los visitantes su ubicación actual en un sitio web.

Bridge Page

A bridge page is a landing page created to send the visitor to another webpage.

Broad Match

Broad match is a keyword match type in online advertising that serves your ads when the search query contains one or more words from your preferred keyword(s).

Broken Link

A broken link or a dead link leads to a non-existent page or resource.

Business Listing

A business listing is an online directory entry that contains the details of your business.

C

Call to Action (CTA)

A call to action (CTA) is a text, image, or button that encourages a website or app user to perform an action.

Tasa de clics (CTR)

Click through rate (CTR) is a metric for measuring the number of clicks an ad or webpage receives.

Cloaking

Cloaking is the practice of showing visitors and search engines different versions of the same webpage, URL, or content. 

Content Delivery Network (CDN)

Una red de entrega de contenido es un grupo de servidores que ayudan a los visitantes a acceder rápidamente al contenido web.

Elementos vitales web básicos

Core Web Vitals es un conjunto de métricas que Google utiliza para determinar la facilidad de uso, la capacidad de respuesta, la estabilidad y el rendimiento de carga de una página web.

Cornerstone Content

El contenido fundamental se refiere al contenido más importante de su sitio que desea clasificar en los motores de búsqueda.

Crawl Budget

A crawl budget refers to the maximum number of pages a search engine will crawl on your site within a period.

Retraso de rastreo

Crawl delay directive specifies how quickly a crawler bot can request pages on your website.

Crawl Errors

Crawl errors are issues that prevent search engine crawler bots from crawling your entire site or specific pages on your site.

Capacidad de rastreo

La capacidad de rastreo es la capacidad de un motor de búsqueda para acceder y rastrear su sitio web.

Tractor 

Los rastreadores son robots que utilizan los motores de búsqueda para recopilar información sobre una página web.

D

Deindexing

La desindexación es la práctica de eliminar una página web o algún otro contenido web de las páginas de resultados de los motores de búsqueda.

Directory Submission

Directory submission refers to the practice of submitting your website URL to a web directory. 

Disavow Tool

La herramienta de desautorización es una herramienta web para indicarle a Google que ignore los enlaces por los que usted pagó o obtuvo mediante técnicas consideradas antinaturales.

Dofollow Link

Un enlace dofollow es un enlace que transmite equidad y autoridad del enlace a la página web a la que apunta.

Autoridad de dominio

Domain authority (DA) is a metric that predicts the likelihood of a site to rank in search engine result pages.

Domain Name

A domain name is an easy-to-recognize string of characters associated with the IP address of the website.

Downtime 

Downtime refers to the period during which a website is totally or partially inaccessible.

Duplicate Content

Duplicate content refers to multiple URLs having the same or similar content.

Dwell Time

Dwell time refers to the total time a visitor spends on a webpage before returning to the search engine results page. 

Dynamic Sitemap

Un mapa del sitio dinámico es un mapa del sitio XML que se genera automáticamente cada vez que una persona o un bot visita la URL del mapa del sitio.

mi

comer

EEAT o Double-EAT (Experiencia, Conocimiento, Autoridad y Confiabilidad) es un conjunto de señales que los evaluadores de calidad de búsqueda de Google utilizan para evaluar la calidad de una página web.

Email Outreach

El alcance por correo electrónico es la práctica de comunicarse con personas o empresas a través del correo electrónico para obtener vínculos de retroceso o promocionar productos y servicios.

Entry Page

An entry page is the first page a visitor views on your website. 

Evergreen Content

Evergreen content are the ones that remains relevant all year round.

F

Featured Snippet

Featured snippets are the brief results that appear at the top of Google results.

Primera pintura con contenido (FCP)

First Contentful Paint (FCP) is the time it takes for the browser to display the first visible element of a webpage after a user requests it. 

G

Gated Content

Gated content refers to web content that visitors can access only after sharing their contact details usually through a form.

Google Adwords

Google Adwords is a platform for creating advertisements to display on Google-owned services and third-party partner sites.

Google Alerts

Google Alerts is a free notification service that allows users to monitor the web for articles, videos, books, and online forum posts containing specific keywords.

Google analitico 

Google Analytics is an analytics service that helps website and app owners track and analyze user traffic and behavior.

Google Bombing 

Google bombing refers to the practice of manipulating search engines so that a website ranks for an unrelated search term.

Cafeína de Google 

Google Caffeine was a major algorithm update that increased the fresh results included in Google search result pages by 50%.

baile de google 

Google Dance refers to the massive changes that occur in search rankings when Google updates its algorithm.

Descubrir Google

Google Discover is a Google Search feature that presents mobile users with content they may be interested in.

Google Hummingbird 

Google Hummingbird was a significant algorithm update that improved Google's ability to understand search queries and deliver more relevant search results.

Google Medic Update

Google Medic Update was a major algorithm update that reduced the rankings of sites that ranked for Your Money or Your Life (YMYL) keywords but had low E-E-A-T signals.

Google Penalty 

Google penalty is the loss in search rankings experienced by sites that engage in SEO practices that go against Google's guidelines.

Google Sandbox

Google Sandbox is the term SEOs use to describe an unconfirmed filter that supposedly prevents new sites from appearing in Google search results.

Google Top Heavy Update

The Google Top Heavy Update is a major algorithm update intended to reduce the rankings of sites that show too many ads above the fold.

Tendencias de Google

Google Trends is a free Google tool that allows you to explore and analyze the popularity of search terms over a period.

Googlebot

Googlebot is the name of the web crawler Google uses to crawl and collect the content of webpages.

H

Etiquetas de encabezado

Header tags are the HTML tags used to represent the hierarchy of the headings on a webpage.

Holístico SEO

Holistic SEO refers to the practice of meeting and exceeding the SEO requirements in order to raise its ranking on search engine results pages.

Hreflang

Hreflang is an HTML attribute that specifies the language and location of the audience that a webpage is targeted at.

HTTP

HTTP is the set of rules that browsers, web apps, and servers follow to exchange files over the internet.

I

Indexability

Indexability is the ability of a webpage to be indexed by search engines.

k

Keyword Cannibalization

Keyword cannibalization occurs when a site has multiple pages ranking for the same or similar keywords.

Densidad de palabras clave

Keyword density is the number of times a keyword appears in a piece of content compared to the other words in the content. 

Investigación de palabras clave

Keyword research is the process of analyzing keywords to identify the most suitable and relevant ones to include in a piece of content.

Relleno de palabras clave 

Keyword stuffing is the act of repeating the same keyword in a piece of content with the intent of manipulating search engines.

Palabras clave

Una palabra clave es una palabra o frase que representa el tema principal de una página web o contenido.

L

Link Equity

La equidad del enlace, o jugo de enlace, es el valor y la autoridad que una página web transfiere a cualquier página web a la que enlaza.

Link Exchange

A link exchange is a practice wherein two websites agree to link to one another to increase their backlink count and improve their search engine rankings.

Link Farm

A link farm is a group of sites that link to one another with the intent of increasing their rankings on search results pages. 

Link Popularity

Link popularity is a method for measuring the quality and quantity of the backlinks pointing to a webpage.

Link Reclamation

Link reclamation is the practice of fixing the broken internal and inbound links pointing to your webpages.

Link Rot

Link rot refers to the phenomenon whereby a link on the internet becomes broken or non-functional over time.

Link Scheme

A link scheme is any black hat link-building tactic intended to manipulate search results and increase the number of backlinks pointing to a webpage.

Link Spam

Link spam is any link building technique done to manipulate search results.

Link Velocity

Link velocity is an SEO metric that measures the rate at which a site acquires new backlinks.

SEO locales

Local SEO is the practice of optimizing a business to appear for relevant local search queries.

Log File Analysis

Log file analysis is the process of using your site's log file to identify issues with your server and opportunities to improve your technical SEO.

LSI Keywords

LSI keywords, short for Latent Semantic Indexing keywords, are words and phrases related to the focus keywords on a webpage.

METRO

Manual Action

Manual action, or Google penalty, is the punishment that Google imposes on sites that engage in activities that go against its guidelines.

Metadescripción

A meta description is an HTML tag used to provide a brief summary of the webpage and displayed under title in SERP.

Metapalabras clave

Meta keywords are HTML meta tags used to provide more information about the topic of the webpage. They usually include the focus keywords you intend to target with the page.

Meta Redirect

A meta redirect is an HTML attribute instructing the browser to refresh and redirect the user to another URL after a specified period.

Metaactualización

Meta refresh is an HTML attribute that instructs a browser to refresh the page and, possibly, redirect the visitor to another webpage or site after a set duration. 

Meta Tags

Meta tags are HTML tags used to specify additional details about a webpage.

Minificación

Minification is the process of reducing the size of a site's code. 

Mobile-First Indexing

Mobile-first indexing refers to Google’s initiative of prioritizing the mobile version of a site over its desktop version.

norte

Sin índice de imágenes

No image index is a meta tag instructing search engines not to index or display the images of a webpage in search results.

No Snippet

The No Snippet meta tag instructs Google not to display text snippets or video previews for the webpage.

Nofollow

Nofollow is a meta tag or attribute instructing search engines not to follow a link or pass link equity.

Noreferrer

Noreferrer is an HTML attribute for removing all referral information passing through a link click.

O

Fuera de página SEO

Off-page SEO refers to the SEO activities on websites other than yours to improve you search rankings.

En la página SEO

On-page SEO refers to the search engine optimizations performed on your website.

Metaetiquetas de gráficos abiertos

Open Graph meta tags are code snippets that determine how your site is displayed when shared on social media and instant messaging apps like Facebook, X, WhatsApp, Slack and others. 

Organic Search Results

Organic search results are the unpaid results that appear on search engine result pages. 

Organic Traffic

Organic traffic refers to visitors that arrive at your site from the unpaid results on search engine results pages.

Orphan Page

An orphan page is a webpage that is not linked to from any other page on the same site. 

PAG

Page Views

Page views refer to the number of views a webpage receives over a period of time.

PageRank

PageRank es un algoritmo que utiliza Google para analizar la calidad y cantidad de los backlinks que apuntan a una página web y determinar el nivel de autoridad que se le debe asignar.

Información de PageSpeed

PageSpeed Insights es una herramienta gratuita que informa sobre varias métricas para analizar la experiencia del usuario y la velocidad de una página web.

Paid Link

Un enlace pago es un vínculo de retroceso que recibe a cambio de un pago en forma de dinero u otro obsequio/artículo costoso de valor equivalente.

Pay-Per-Click (PPC)

Pay-per-click (PPC) is an online advertising model where advertisers pay only when visitors click on their ads.

La gente también pregunta

People Also Ask is a Google search result feature that displays a series of questions related to your search query.

Página del pilar

A pillar page is a webpage that covers the major aspects of a topic and contains links to other pages that offer more insights into specific parts of the topic.

Pogo-Sticking

Pogo-sticking is when someone searches for something, clicks on a result, goes to the webpage, and then goes back to the search results to click on another result.

Primary Keyword

A primary or focus keyword is the main keyword an SEO or blogger wants a piece of content to rank for.

Private Blog Network (PBN)

A private blog network (PBN) is a black hat SEO tactic wherein a group of websites link to one another.

Pruning

Pruning, or content pruning, is the practice of removing irrelevant, low-quality, or low-traffic content from a website.

R

Ranking Factor

Ranking factors refer to the metrics and criteria a search engine uses to determine the position of your webpage in search results.

Reciprocal Link

A reciprocal link is a link given to an external site in exchange for a backlink.

Solicitud de Reconsideración

A reconsideration request is an appeal you send to Google to review your site after fixing the issues that caused Google to penalize you with a manual action or security issue notification.

Redirect

A redirect is a technique for automatically sending visitors from one URL to another.

Redirect Chain

A redirect chain occurs when there are several redirections between the URL you're visiting and the final URL you're being redirected to.

Bucle de redirección

A redirect loop occurs when a URL redirects to another URL, which then redirects to the original URL.

Referral Traffic

Referral traffic refers to visitors landing on your site after clicking on your link at an external site.

Resource Pages

Resource pages contain links to other content, tools, and services that a creator thinks his audience will find helpful.

Robots Meta Tag

The robots meta tag is an HTML meta tag for instructing search engine crawlers on how to crawl, index and display a webpage in search results

Robots.txt

Robots.txt is a file that tells search engine crawler bots and other bots about the pages they are not allowed to crawl on the website.

S

Marcado de esquema

Schema markup is a format for presenting search engines with the key details of your content.

Search Engine Results Pages (SERPs)

Search engine results pages (SERPs), search results, or search result pages are the webpages a search engine displays in response to a search query.

Search Intent

Search intent refers to the end goal of a user who enters a search query into a search engine.

Search Term

Search term is a word or phrase that a user enters into a search engine.

Search Volume

Search volume tells how many times per month a certain keyword is searched for.

Secondary Keywords

Secondary keywords are the keywords that are closely related to the primary keyword.

Secure Sockets Layer (SSL)

Secure Sockets Layer (SSL) is an internet security protocol for establishing an encrypted connection between a web server and a browser. 

Seed Keyword

A seed keyword is a one or two-word-long keyword used as the starting point of keyword research.

SEO

SEO, short for Search Engine Optimization, is the process of improving your website's visibility in search results to drive more organic visitors.

Short-Tail Keywords

Short-tail keywords are highly-searched and super-competitive keywords that consist 1-3 words.

Silo Structure

Silo structure is a way of organizing a website by grouping related content together and linking only the content within the group.

Site Architecture

La arquitectura del sitio se refiere a cómo se organizan y vinculan entre sí las páginas web de un sitio.

mapa del sitio 

Un mapa del sitio es un archivo que proporciona a los humanos y a los motores de búsqueda una lista de páginas web, imágenes, videos, archivos PDF y cualquier otro archivo presente en su sitio. 

Enlace en todo el sitio

Un enlace para todo el sitio es un enlace que aparece en cada página de un sitio web, excepto en los casos en que el propietario del sitio o el desarrollador del tema los elimina.

Skyscraper Technique

The Skyscraper technique is a link building technique wherein you identify content that has received many backlinks, create a better version, and then ask the sites linking to the previous content to link to yours instead.

Spam Score

Spam score is a metric for measuring the spam-likeliness of a webpage, website, or group of websites.

Spamdexing

Spamdexing is the practice of using deceptive and unethical SEO techniques to manipulate search engine indexes and improve your rankings in search results.

Srcset

Srcset is an HTML image attribute that specifies different images for different screen sizes in order to display responsive, mobile-friendly images irrespective of the screen size of the viewing device.

Datos estructurados

Structured data refers to any data created and stored in a standardized format so that both humans and machines like search engines can easily understand what it means.

Subdomain

A subdomain is a prefix that appears before the main domain in a URL.

Subfolder

A subfolder, or a subdirectory, is a folder located within a website's main domain to organize and categorize content.

T

Taxonomy SEO

Taxonomy SEO is the practice of classifying, arranging, and organizing a site's content in a hierarchical manner.

Técnico SEO

Technical SEO is the practice of improving the technical aspects of a website to increase its rankings and performance on search engine results pages.

TF-IDF

TF–IDF, or Term Frequency – Inverse Document Frequency, is a statistical method for detecting the most important words in a document. 

Thin Content

Thin content refers to poorly written articles that contain little to no helpful content.

Tiempo hasta el primer byte (TTFB)

Time to first byte (TTFB) measures the time between a browser requesting a webpage and the server sending the first byte of information of the requested webpage.

Top of the Funnel Content (TOFU)

Top of the funnel content (TOFU) refers to content targeted at potential customers at the beginning of their buyer’s journey.

Top-Level Domain

A top-level domain (TLD) is the last set of text in a domain name, such as .com, .net, .org, or .uk.

Tema de investigación

Topic research, or content research, is the process of gathering information and data on what topic to create content around.

Transactional Query

A transactional query is a search query used by searchers looking to complete a transaction or purchase an item but yet to decide where to get the item from.

TrustRank

TrustRank is an algorithm that Yahoo and Google use to differentiate good and bad (spam) websites.

tu

UGC Link Attribute

The UGC link attribute rel= "ugc" is used to indicate that a link was uploaded to a site by a user or visitor.

Universal Search

Universal Search is the ability of a search engine to include images, videos, news, maps, books, rich snippets, knowledge panels, and other content types in the search results apart from the regular text-based 10 blue links.

Unnatural Links

Links created to manipulate search engines and increase a site’s rankings in search results.

Herramienta de inspección de URL

The URL Inspection tool is a Google Search Console feature for checking the index status and other information about your webpage.

URL Rating (UR)

URL Rating is an SEO metric developed by Ahrefs that measures the strength of a page's backlink profile. 

URL Structure

URL structure refers to how your URL appears to human users and search engines.

User Experience

User experience is the term for describing how a person feels while using a product, service, website, web app, or software. 

User-Agent

A user-agent is a string of text, numbers, and symbols that contains the details of the browser accessing a website.

V

Vertical Search

Vertical search is the term for describing specialized search engines that focus on a specific industry or a specific type of search result.

Viewport

The viewport is the visible area of a webpage.

Voice Search

Voice search is a technology that enables users to search for information by speaking their queries instead of typing them.

W

Web 2.0

Web 2.0 refers to the second generation of the internet, which allows visitors to create, collaborate, and contribute to content.

Web 3.0

Web 3.0, or Web3, is a vision for the next iteration of the internet that focuses on decentralizing data storage, better privacy controls, and ownership of the data.

Historias web

Web Stories is a format for displaying visually rich and interactive content in Google Search and Discover. 

Website Authority

Website authority is an estimate of how reputable and influential a website is. The higher a site’s website authority, the higher its likelihood of appearing in search results, as they have more trust and visibility. 

Webspam

Webspam, also called spamdexing or black hat SEO, refers to spamming and manipulating search engines to improve your rankings in search results.

White Hat SEO

White Hat SEO refers to search engine optimization (SEO) tactics that follow the guidelines specified by search engines.

X

Etiqueta X-Robots

The X-Robots-Tag is a part of the HTTP response header that tells search engines how to crawl and index a webpage.

Mapa del sitio XML

An XML sitemap is a file that contains the links to the content, attachments, taxonomies, and other files on a site. 

Z

Búsquedas sin hacer clic

Zero-click Searches are web searches that end with visitors not clicking on any webpages because the search engine displayed the answer in a knowledge panel or rich snippet at the top of the search results.

Zombie Pages

Zombie pages are webpages that generate little to no human traffic from search engines.
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