What is Bounce Rate?
Bounce rate is the percentage of visitors that leave after visiting only one page on a site.
A bounce is only registered if the visitor leaves without interacting with the webpage. That is, if the visitor leaves without clicking a link, watching a video, filling out a form, leaving a comment, posting a testimonial, taking a quiz, or making a purchase.
You can calculate your site’s bounce rate by dividing the number of visitors that visited only one page on your website (bounced visitors without interaction) by the total number of visitors that visited your site. You can then multiply it by 100.