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What is Structured Data?

Structured data refers to any data created and stored in a standardized format so that both humans and machines like search engines can easily understand what it means.

Structured data ensures that different sites can provide the same information to search engines irrespective of the site’s design or the language or format in which the content is published. 

Schema Markup is a type of structured data that uses the vocabulary defined by Schema.org and can be added to webpages using JSON-LD, Microdata, or RDFa formats.

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