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What is Click Through Rate (CTR)?

Click through rate (CTR) is a metric for measuring the number of clicks an ad or webpage receives.

The click through rate allows bloggers and site owners to determine how relevant their content is to their audience. A higher click-through rate generally indicates that your content is more effectively resonating with the target audience.

You can calculate your click through rate by dividing the number of times visitors clicked on your content by the number of times the content was displayed and then multiplying it by 100.

Click through rate (CTR)For example, if your content was displayed to 10 people, and four people clicked on it, your click through rate would be 4/10 multiplied by 100. That’s 40%. 

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