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What is an Informational Query?

An informational query is a term to describe the search queries used by visitors looking to learn more about something. It is used by visitors looking to gather facts, uncover explanations, or seek details about a topic.

Google Search Quality Raters Guidelines refer to informational queries as “know” queries. These are queries used by visitors looking to explore a topic. For example, Barack Obama, New York City, y retirement planning

Google Search Quality Rater Guidelines also define a category of know queries called “know simple” queries. Know simple queries are informational queries used by visitors seeking specific and factual information about something. For example, How tall is Barack Obama y New York City population 2022.

Informational query is one of the four types of search queries. The other three are:

  • Navigational query
  • Transactional query 
  • Commercial query
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