What is Search Volume?
Search volume tells how many times per month a certain keyword is searched for. This metric is used for evaluating the popularity of a keyword.
Search volume is an essential metric in keyword research. It is used to identify the demand for a keyword and understand the potential audience reach for the topic.
Search volume is usually measured by SEO and analytics tools like Google Keyword Planner.
Most often, seed keywords and short-tail keywords have high search volume and are highly competitive to rank for. Unless you’re a well-established site, you should try to target keywords with high search volume and low competition.