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What is Search Volume?

Search volume tells how many times per month a certain keyword is searched for. This metric is used for evaluating the popularity of a keyword.

Search volume is an essential metric in keyword research. It is used to identify the demand for a keyword and understand the potential audience reach for the topic.

Search volume is usually measured by SEO and analytics tools like Google Keyword Planner.

Most often, seed keywords and short-tail keywords have high search volume and are highly competitive to rank for. Unless you’re a well-established site, you should try to target keywords with high search volume and low competition.

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