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¿Qué es SEO?

SEO, short for Search Engine Optimization, is the process of improving your website’s visibility in search results. 

When people talk about SEO, they usually refer to Google since it has the lion’s share of the search market. So, to get better at SEO, you need to understand what Google wants and see how to tailor your content towards that. 

SEO tactics that follow the guidelines specified in Google Search Essentials are called white hat SEO. It contrasts with black hat SEO, which refers to SEO tactics intended to manipulate search engines. 

Nested between white and black hat SEO is grey hat SEO, which incorporates tactics used in white and black hat SEO. 

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