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What are Open Graph Meta Tags?

Open Graph meta tags are code snippets that determine how your site is displayed when shared on social media and instant messaging apps. 

You may have observed that whenever you share a link on social media or messaging apps, they’ll often include a title, image, and, sometimes, a short description of the content. 

Those data were extracted from the Open Graph meta tag. Social media apps like Facebook and X, and messaging apps like WhatsApp and Slack make use of Open Graph meta tags. 

While search engines do not display the Open Graph meta tag, they usually crawl it to understand your content better.

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