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What is Local Pack?

Local Pack is a prominent feature in Google search results that displays a map and business listings related to a specific location or search query. It is also called the Google Map Pack or the Google Local Map Pack.

The local pack appears at the top of the search results page. It typically showcases the details of three local businesses, including their name, address, phone number, and customer ratings.

The local pack in search results

Search engines display the local pack in response to local search queries. These queries typically include the name of a country, state, town, city, or words like near me o near [location]. For example, “barbershop in lower Manhattan” and “yoga classes near me” are local search queries that will trigger the local pack.

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