🎊 Valentijnsdag KORTING! + 2x voordelen GRATIS



10x Inhoud 

Content that is 10 times better than the current top-ranking content.

200 (OK) Reactiecode

The 200 (OK) response code is a HTTP response code that indicates your request was successful.

301 Omleiding

The HTTP 301 Moved Permanently status code indicates that the requested resource has been permanently moved to a new location.

302 Omleiding

The HTTP 302 redirect status code indicates the requested resource has been temporarily moved to a new URL.

304 Not Modified

The HTTP 304 Not Modified status code indicates the resource you are trying to access has not been modified since your last request.

403 Forbidden

The HTTP 403 Forbidden status code indicates the server understood the client's request but will not fulfill it as the user lacks the required permissions or authorization to access the requested resource.

404 Not Found

The HTTP 404 Not Found status code indicates the server cannot find the requested resource or webpage.

410 Gone

The HTTP 410 Gone status code indicates the requested resource or webpage has been permanently deleted from the internet.

500 Internal Server Error

The HTTP 500 Internal Server Error status code indicates the server encountered an unexpected issue preventing it from fulfilling your request.

502 Bad Gateway

The 502 Bad Gateway status code indicates the gateway or proxy server received an invalid or faulty response from another server while trying to fulfill the client's request.


Above the Fold

Above the Fold refers to the content located at the top of a webpage that a visitor landing on the webpage can view without scrolling.


An affiliate is a person, business, or organization that advertises an external product or service in exchange for a commission when a sale is made. 

AI Content

AI-inhoud verwijst naar tekst, audio, video en afbeeldingen die zijn gemaakt met behulp van hulpmiddelen voor kunstmatige intelligentie (AI).


Een alt-tekst, ook wel alternatieve tekst genoemd, is een korte beschrijving van de afbeelding op een webpagina.

AMP (versnelde mobiele pagina's)

Accelerated Mobile Pages (AMP) is een open-source HTML-framework waarmee site-eigenaren mobielvriendelijke versies van hun sites kunnen maken.

Anker tekst

An anchor text is the clickable text on a webpage. It is often blue and may be underlined.

Artikel draaien

Het spinnen van artikelen, of het draaien van inhoud, verwijst naar de praktijk waarbij de inhoud van iemand anders wordt herschreven en deze vervolgens als nieuw wordt doorgegeven.

Article Syndication

Article syndication is the practice of publishing the same article, either in part or in full, across multiple sites.


Backlink Profile

Een backlinkprofiel verwijst naar de verzameling backlinks die naar uw site verwijzen.


BERT, or Bidirectional Encoder Representations from Transformers, is the AI language model that Google uses to understand the intent of a search query.

Webmasterhulpprogramma's van Bing

Bing Webmaster Tools is a free service that provides website owners and SEO professionals with tools to monitor and optimize their sites for Bing.


Bingbot is a web crawler used by Microsoft to gather information and build a searchable index of the web. Bingbot powers the Bing search engine.

Blog Commenting

Blog commenting refers to the practice of leaving valuable comments on a blog to receive backlinks and build a relationship with the site owner and their audience. 


Bounce rate is the percentage of visitors that arrive and leave a site without interacting or visiting another webpage on the site.

Brand Mentions

Brand mentions refer to any online content mentioning the name of your business, product, or brand.

Branded Keywords

Branded keywords are keywords that contain the name of a brand, product, or business.


A breadcrumb is a navigational aid that shows visitors their current location on a website.

Bridge Page

A bridge page is a landing page created to send the visitor to another webpage.

Broad Match

Broad match is a keyword match type in online advertising that serves your ads when the search query contains one or more words from your preferred keyword(s).

Broken Link

A broken link or a dead link leads to a non-existent page or resource.

Business Listing

A business listing is an online directory entry that contains the details of your business.


Call to Action (CTA)

A call to action (CTA) is a text, image, or button that encourages a website or app user to perform an action.

Click Through Rate (CTR)

De klikfrequentie (CTR) is een maatstaf voor het meten van het aantal klikken op een advertentie of webpagina.


Cloaking is de praktijk waarbij bezoekers en zoekmachines verschillende versies van dezelfde webpagina, URL of inhoud worden getoond. 


Core Web Vitals are a set of metrics Google uses to determine a webpage's user-friendliness, responsiveness, stability, and load performance.

Cornerstone Content

Cornerstone content refers to the most important content on your site that you want to rank in search engines.

Crawl Budget

A crawl budget refers to the maximum number of pages a search engine will crawl on your site within a period.


Crawl delay directive specifies how quickly a crawler bot can request pages on your website.


Crawl errors are issues that prevent search engine crawler bots from crawling your entire site or specific pages on your site.


Crawlbaarheid is het vermogen van een zoekmachine om uw website te openen en te crawlen.


Crawlers zijn bots die zoekmachines gebruiken om informatie over een webpagina te verzamelen.



Deindexeren is het verwijderen van een webpagina of andere webinhoud van de resultatenpagina's van zoekmachines.

Directory Submission

Directory submission refers to the practice of submitting your website URL to a web directory. 

Disavow Tool

The disavow tool is a web tool for telling Google to ignore links you paid for or gained using techniques considered unnatural.

DNS (Domain Name System)

The DNS (Domain Name System) converts the human readable domain names into machine readable IP addresses.

Dofollow Link

A dofollow link is a link that passes link equity and authority to the webpage it points to.


Domain authority (DA) is a metric that predicts the likelihood of a site to rank in search engine result pages.

Domain Name

A domain name is an easy-to-recognize string of characters associated with the IP address of the website.


Downtime refers to the period during which a website is totally or partially inaccessible.

Duplicate Content

Duplicate content refers to multiple URLs having the same or similar content.


Dwell time refers to the total time a visitor spends on a webpage before returning to the search engine results page. 

Dynamic Sitemap

A dynamic sitemap is an XML sitemap that is automatically generated whenever a person or bot visits the sitemap’s URL.



E-E-A-T or Double-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) is a set of signals Google Search Quality Raters use to assess the quality of a webpage.

Email Outreach

Email outreach is the practice of reaching out to individuals or businesses through email for obtaining backlinks or promoting products and services.

Entry Page

An entry page is the first page a visitor views on your website. 


Featured Snippet

Featured snippets are the brief results that appear at the top of Google results.

First Contentful Paint (FCP)

First Contentful Paint (FCP) is the time it takes for the browser to display the first visible element of a webpage after a user requests it. 

Trefwoord focus

Focus keyword is a word or group of words you want your content to rank for.


Gated Content

Gated content refers to web content that visitors can access only after sharing their contact details usually through a form.

Google Adwords

Google Adwords is a platform for creating advertisements to display on Google-owned services and third-party partner sites.

Google Alerts

Google Alerts is a free notification service that allows users to monitor the web for articles, videos, books, and online forum posts containing specific keywords.

Google Analytics 

Google Analytics is an analytics service that helps website and app owners track and analyze user traffic and behavior.

Google Autocomplete 

Google Autocomplete is een functie die de zoekopdracht voorspelt die u in Google typt.


Google-bombardementen verwijzen naar de praktijk waarbij zoekmachines worden gemanipuleerd, zodat een website scoort op een niet-gerelateerde zoekterm.

Google Caffeine 

Google Caffeine was een grote algoritme-update die het aantal nieuwe resultaten op de zoekresultatenpagina's van Google met 50% verhoogde.

Google Dance 

Google Dance refers to the massive changes that occur in search rankings when Google updates its algorithm.

Google Ontdekken

Google Discover is a Google Search feature that presents mobile users with content they may be interested in.

Google Kolibrie 

Google Hummingbird was a significant algorithm update that improved Google's ability to understand search queries and deliver more relevant search results.

Google Zoekwoordplanner

Google Keyword Planner is a keyword research tool for SEOs and bloggers looking to run ads on Google or discover new keywords to include in their content. 

Google Medic-update

Google Medic Update was a major algorithm update that reduced the rankings of sites that ranked for Your Money or Your Life (YMYL) keywords but had low E-E-A-T signals.

Google Penalty 

Google penalty is the loss in search rankings experienced by sites that engage in SEO practices that go against Google's guidelines.

Google Sandbox

Google Sandbox is the term SEOs use to describe an unconfirmed filter that supposedly prevents new sites from appearing in Google search results.

Google Top Heavy-update

The Google Top Heavy Update is a major algorithm update intended to reduce the rankings of sites that show too many ads above the fold.

Google trends

Google Trends is a free Google tool that allows you to explore and analyze the popularity of search terms over a period.


Googlebot is the name of the web crawler Google uses to crawl and collect the content of webpages.



Header tags are the HTML tags used to represent the hierarchy of the headings on a webpage.

Holistische SEO

Holistic SEO refers to the practice of meeting and exceeding the SEO requirements in order to raise its ranking on search engine results pages.


Hreflang is an HTML attribute that specifies the language and location of the audience that a webpage is targeted at.


HTTP is the set of rules that browsers, web apps, and servers follow to exchange files over the internet.



Indexability is the ability of a webpage to be indexed by search engines.


Keyword Cannibalization

Keyword cannibalization occurs when a site has multiple pages ranking for the same or similar keywords.

Keyword Density

Keyword density is the number of times a keyword appears in a piece of content compared to the other words in the content. 


Keyword research is the process of analyzing keywords to identify the most suitable and relevant ones to include in a piece of content.

Trefwoord vulling 

Keyword stuffing is the act of repeating the same keyword in a piece of content with the intent of manipulating search engines.


A keyword is a word or phrase that represents the main topic of a webpage or piece of content.


Grootste contentvolle verf (LCP)

Largest Contentful Paint (LCP) is a Core Web Vitals metric that measures how fast the main part of the webpage shows up on the screen.

Koppel eigen vermogen

Link equity, or link juice, is the value and authority a webpage passes to any webpage it links to.

Link Exchange

A link exchange is a practice wherein two websites agree to link to one another to increase their backlink count and improve their search engine rankings.

Link Farm

A link farm is a group of sites that link to one another with the intent of increasing their rankings on search results pages. 

Link Popularity

Link popularity is a method for measuring the quality and quantity of the backlinks pointing to a webpage.

Link Reclamation

Link reclamation is the practice of fixing the broken internal and inbound links pointing to your webpages.

Link Rot

Linkrot verwijst naar het fenomeen waarbij een link op internet na verloop van tijd verbroken of niet meer functioneert.


Een linkschema is een black hat-tactiek voor het opbouwen van links, bedoeld om zoekresultaten te manipuleren en het aantal backlinks die naar een webpagina verwijzen te vergroten.


Linkspam is elke linkbuildingtechniek die wordt gebruikt om zoekresultaten te manipuleren.

Link Velocity

Link velocity is an SEO metric that measures the rate at which a site acquires new backlinks.

Lokaal SEO

Local SEO is the practice of optimizing a business to appear for relevant local search queries.

Log File Analysis

Log file analysis is the process of using your site's log file to identify issues with your server and opportunities to improve your technical SEO.

LSI Keywords

LSI keywords, short for Latent Semantic Indexing keywords, are words and phrases related to the focus keywords on a webpage.


Manual Action

Manual action, or Google penalty, is the punishment that Google imposes on sites that engage in activities that go against its guidelines.

Meta omschrijving

A meta description is an HTML tag used to provide a brief summary of the webpage and displayed under title in SERP.


Meta keywords are HTML meta tags used to provide more information about the topic of the webpage. They usually include the focus keywords you intend to target with the page.

Meta Redirect

A meta redirect is an HTML attribute instructing the browser to refresh and redirect the user to another URL after a specified period.

Meta Refresh

Meta refresh is an HTML attribute that instructs a browser to refresh the page and, possibly, redirect the visitor to another webpage or site after a set duration. 

Meta Tags

Meta tags are HTML tags used to specify additional details about a webpage.


Minification is the process of reducing the size of a site's code. 

Mobile-First indexering

Mobile-first indexing refers to Google’s initiative of prioritizing the mobile version of a site over its desktop version.


Geen afbeeldingsindex

No image index is a meta tag instructing search engines not to index or display the images of a webpage in search results.

No Snippet

The No Snippet meta tag instructs Google not to display text snippets or video previews for the webpage.


Nofollow is een metatag of attribuut dat zoekmachines instrueert een link niet te volgen of link equity door te geven.


Noreferrer is een HTML-attribuut voor het verwijderen van alle verwijzingsinformatie die via een klik op een link wordt doorgegeven.


Buiten pagina SEO

Off-page SEO verwijst naar de SEO-activiteiten op andere websites dan die van u om uw zoekresultaten te verbeteren.

Op pagina SEO

On-page SEO refers to the search engine optimizations performed on your website.

Open Graph-metatags

Open Graph meta tags are code snippets that determine how your site is displayed when shared on social media and instant messaging apps like Facebook, X, WhatsApp, Slack and others. 

Organic Search Results

Organic search results are the unpaid results that appear on search engine result pages. 

Organisch verkeer

Organic traffic refers to visitors that arrive at your site from the unpaid results on search engine results pages.


Een weespagina is een webpagina waarnaar niet is gelinkt vanaf een andere pagina op dezelfde site. 



Paginasnelheid is de tijd die een webpagina nodig heeft om te laden.

Page Views

Page views refer to the number of views a webpage receives over a period of time.


PageRank is an algorithm that Google uses to analyze the quality and quantity of the backlinks pointing to a webpage and determine the level of authority to assign to it.

PageSpeed Insights

PageSpeed Insights is a free tool that reports on various metrics for analyzing the user experience and page speed of a webpage.

Paid Link

Een betaalde link is een backlink die u ontvangt in ruil voor betaling in de vorm van geld of een ander duur geschenk/item van gelijke waarde.

Betalen per klik (PPC)

Pay-per-click (PPC) is een online advertentiemodel waarbij adverteerders alleen betalen wanneer bezoekers op hun advertenties klikken.

Mensen vragen ook

People Also Ask is een zoekresultaatfunctie van Google die een reeks vragen weergeeft die verband houden met uw zoekopdracht.

Pillar Page

A pillar page is a webpage that covers the major aspects of a topic and contains links to other pages that offer more insights into specific parts of the topic.


Pogo-sticking is when someone searches for something, clicks on a result, goes to the webpage, and then goes back to the search results to click on another result.

Primary Keyword

A primary or focus keyword is the main keyword an SEO or blogger wants a piece of content to rank for.

Private Blog Network (PBN)

A private blog network (PBN) is a black hat SEO tactic wherein a group of websites link to one another.


Pruning, or content pruning, is the practice of removing irrelevant, low-quality, or low-traffic content from a website.



Ranking factors refer to the metrics and criteria a search engine uses to determine the position of your webpage in search results.

Reciprocal Link

A reciprocal link is a link given to an external site in exchange for a backlink.

Reconsideration Request

A reconsideration request is an appeal you send to Google to review your site after fixing the issues that caused Google to penalize you with a manual action or security issue notification.


A redirect is a technique for automatically sending visitors from one URL to another.


A redirect chain occurs when there are several redirections between the URL you're visiting and the final URL you're being redirected to.

Redirect Loop

A redirect loop occurs when a URL redirects to another URL, which then redirects to the original URL.

Referral Traffic

Referral traffic refers to visitors landing on your site after clicking on your link at an external site.

Resource Pages

Resource pages contain links to other content, tools, and services that a creator thinks his audience will find helpful.

Robots Meta Tag

The robots meta tag is an HTML meta tag for instructing search engine crawlers on how to crawl, index and display a webpage in search results


Robots.txt is a file that tells search engine crawler bots and other bots about the pages they are not allowed to crawl on the website.



Schema markup is a format for presenting search engines with the key details of your content.

Search Engine Results Pages (SERPs)

Search engine results pages (SERPs), search results, or search result pages are the webpages a search engine displays in response to a search query.


Search intent refers to the end goal of a user who enters a search query into a search engine.


Search term is a word or phrase that a user enters into a search engine.

Search Volume

Search volume tells how many times per month a certain keyword is searched for.

Secondary Keywords

Secondary keywords are the keywords that are closely related to the primary keyword.

Secure Sockets Layer (SSL)

Secure Sockets Layer (SSL) is an internet security protocol for establishing an encrypted connection between a web server and a browser. 

Seed Keyword

A seed keyword is a one or two-word-long keyword used as the starting point of keyword research.


SEO, een afkorting van Search Engine Optimization, is het proces waarmee u de zichtbaarheid van uw website in de zoekresultaten verbetert om meer organische bezoekers te genereren.


Silostructuur is een manier om een website te organiseren door gerelateerde inhoud te groeperen en alleen de inhoud binnen de groep te koppelen.


Site-architectuur verwijst naar de manier waarop de webpagina's op een site zijn georganiseerd en aan elkaar zijn gekoppeld.


Een sitemap is een bestand dat mensen en zoekmachines voorziet van een lijst met webpagina's, afbeeldingen, video's, pdf's en andere bestanden die op uw site aanwezig zijn. 

Link voor de hele site

A sitewide link is a link that appears on every page of a website except in instances where the site owner or theme developer removes them.

Skyscraper Technique

The Skyscraper technique is a link building technique wherein you identify content that has received many backlinks, create a better version, and then ask the sites linking to the previous content to link to yours instead.


Spam score is a metric for measuring the spam-likeliness of a webpage, website, or group of websites.


Spamdexing is the practice of using deceptive and unethical SEO techniques to manipulate search engine indexes and improve your rankings in search results.


Srcset is an HTML image attribute that specifies different images for different screen sizes in order to display responsive, mobile-friendly images irrespective of the screen size of the viewing device.

Structured Data

Structured data refers to any data created and stored in a standardized format so that both humans and machines like search engines can easily understand what it means.


A subdomain is a prefix that appears before the main domain in a URL.


A subfolder, or a subdirectory, is a folder located within a website's main domain to organize and categorize content.


Taxonomy SEO

Taxonomy SEO is the practice of classifying, arranging, and organizing a site's content in a hierarchical manner.

Technisch SEO

Technical SEO is the practice of improving the technical aspects of a website to increase its rankings and performance on search engine results pages.


TF–IDF, or Term Frequency – Inverse Document Frequency, is a statistical method for detecting the most important words in a document. 

Thin Content

Thin content refers to poorly written articles that contain little to no helpful content.

Tijd tot eerste byte (TTFB)

Time to first byte (TTFB) meet de tijd tussen het opvragen van een webpagina door een browser en het verzenden van de eerste byte aan informatie van de opgevraagde webpagina door de server.

Top of the Funnel Content (TOFU)

Top of the funnel content (TOFU) refers to content targeted at potential customers at the beginning of their buyer’s journey.


Een topniveaudomein (TLD) is de laatste set tekst in een domeinnaam, zoals .com, .net, .org of .uk.

Onderwerp onderzoek

Topic research, or content research, is the process of gathering information and data on what topic to create content around.

Transactional Query

A transactional query is a search query used by searchers looking to complete a transaction or purchase an item but yet to decide where to get the item from.


TrustRank is een algoritme dat Yahoo en Google gebruiken om goede en slechte (spam)websites van elkaar te onderscheiden.


UGC Link Attribute

The UGC link attribute rel= "ugc" is used to indicate that a link was uploaded to a site by a user or visitor.

Universal Search

Universal Search is the ability of a search engine to include images, videos, news, maps, books, rich snippets, knowledge panels, and other content types in the search results apart from the regular text-based 10 blue links.

Unnatural Links

Links created to manipulate search engines and increase a site’s rankings in search results.

URL Inspection Tool

The URL Inspection tool is a Google Search Console feature for checking the index status and other information about your webpage.

URL Rating (UR)

URL Rating is an SEO metric developed by Ahrefs that measures the strength of a page's backlink profile. 


URL structure refers to how your URL appears to human users and search engines.

User Experience

User experience is the term for describing how a person feels while using a product, service, website, web app, or software. 


A user-agent is a string of text, numbers, and symbols that contains the details of the browser accessing a website.


Verticaal zoeken

Vertical search is the term for describing specialized search engines that focus on a specific industry or a specific type of search result.


The viewport is the visible area of a webpage.

Voice Search

Voice search is a technology that enables users to search for information by speaking their queries instead of typing them.


Web 2.0

Web 2.0 refers to the second generation of the internet, which allows visitors to create, collaborate, and contribute to content.

Web 3.0

Web 3.0, or Web3, is a vision for the next iteration of the internet that focuses on decentralizing data storage, better privacy controls, and ownership of the data.


Web Stories is a format for displaying visually rich and interactive content in Google Search and Discover. 

Website Authority

Website authority is an estimate of how reputable and influential a website is. The higher a site’s website authority, the higher its likelihood of appearing in search results, as they have more trust and visibility. 


Webspam, also called spamdexing or black hat SEO, refers to spamming and manipulating search engines to improve your rankings in search results.

White Hat SEO

White Hat SEO refers to search engine optimization (SEO) tactics that follow the guidelines specified by search engines.



The X-Robots-Tag is a part of the HTTP response header that tells search engines how to crawl and index a webpage.


An XML sitemap is a file that contains the links to the content, attachments, taxonomies, and other files on a site. 


Zero-Click Searches

Zero-click-zoekopdrachten zijn zoekopdrachten op internet die ertoe leiden dat bezoekers niet op een webpagina klikken omdat de zoekmachine het antwoord in een kennisvenster of rich snippet bovenaan de zoekresultaten heeft weergegeven.


Zombiepagina's zijn webpagina's die weinig tot geen menselijk verkeer genereren via zoekmachines.
🇳🇱 Nederlands