What are Keywords?
A keyword is a word or phrase that represents the main topic of a webpage or piece of content. It is the same word or phrase the blogger wants the content to rank for in search results.
While some SEOs use ‘keywords’ and ‘search queries’ interchangeably, they refer to different things.
- ‘Keywords’ are the words or phrases a blogger includes in their content
- ‘Search queries’ are the words or phrases visitors enter into the search engine
Keywords are essential in SEO as they help search engines understand the content of a page and match it with relevant search queries. By optimizing content for specific keywords, businesses can increase their visibility in search engine results and attract organic traffic.