What is Link Popularity?
Link popularity is a method for measuring the quality and quantity of the backlinks pointing to a webpage. It is used to determine the authoritativeness of a site.
Link popularity is an important factor in search engine algorithms. Search engines consider links from other websites as endorsements. So, sites with higher link popularity are seen as more trustworthy.
Individual SEO tools and search engines have different ways of calculating link popularity.
Google’s PageRank algorithm, for instance, uses the quantity and quality of the backlink to determine the link’s popularity. Some SEO tools also calculate the link popularity using this method. Other SEO tools only consider the quantity of backlinks and do not consider the quality.