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What is Keyword Clustering?

Keyword clustering is the practice of grouping related keywords so that a single content can be created to target these keywords. The term is from “keyword cluster,” which refers to a group of related keywords with the same search intent. 

To cluster keywords, you first identify the related keywords that searchers use to search for the content. These keywords are often variations, synonyms, and long, medium, and short-tail versions of the focus keyword. 

Once done, you will include these keywords in the same content. If done correctly, the content will rank for multiple keywords, leading it to receive more traffic than if it tried ranking for just one keyword. 

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