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What is Keyword Cannibalization?

Keyword cannibalization occurs when a site has multiple pages ranking for the same or similar keywords. It could result from having closely related content or optimizing relatively different content for similar keywords. 

Keyword cannibalization is often an SEO issue, as search engines are often unsure which page to display for a search query. In many instances, the affected pages will compete against themselves, making it difficult for them to rank in search engines.

While you should always avoid cannibalizing your keywords, you may optimize multiple articles for similar keywords if they are targeted at different search intents. 

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