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What is an External Link?

An external link is a link that points from one site to another. When clicked, the link takes you away from the site you’re currently on and takes you to a webpage on another site. It is also called an outbound link.

An external link provides benefits to the sites that give and receive it. For the one linking to another site, it increases the credibility and authority. It also improves the user experience of their visitors, as the link typically leads to resources that are helpful to visitors looking to access more content about the topic. 

As for the site receiving the link, the external link acts as a source of referral traffic. Receiving an external link (also called as backlink) is also considered a crucial factor in improving a site’s authority and rankings.

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