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What is Google Merchant Center?

Google Merchant Center is a tool that allows online retailers to display their products on Google. Businesses use it to showcase their products to potential customers searching for similar products on Google.

Products set up through the Google Merchant Center are eligible for display across multiple Google services, including:

  • Google Search
  • Google Shopping
  • Google Images
  • Google Maps
  • YouTube

When displayed on Google Search, the product could appear as a rich result on the search results page, as shown below.

product displayed as a rich result

It may also be displayed in the product knowledge graph of the search results page.

product displayed in the product knowledge graph

In the case of Google Images, the product is displayed on the Google Images results page. The product images may be displayed alongside images from blog posts and image-sharing platforms, as shown below.

product displayed on the Google Images results page

It can also be displayed when the Lens feature of Google Images is activated.

product displayed when the lens feature of Google Images is activated

Your products will be listed in the places mentioned above for free. However, Google provides the option of running paid ads across its services.

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