What is Gated Content?
Gated content verwijst naar webcontent waartoe bezoekers alleen toegang hebben nadat ze hun contactgegevens hebben gedeeld, meestal via een formulier.
The content could be a webinar, blog post, or a free online course. The form, on the other hand, is often a lead capture form that requires the visitor to enter their name and email.
Gated content is a common lead-generation technique. Sites use them to get more subscribers to their newsletters or generate leads that can be followed up for future business.
While gated content is a great way to gain subscribers, it prevents search engine crawlers from accessing the content, making them less likely to be displayed in search results.