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What is Gated Content? 

Gated content refers to web content that visitors can only access after sharing their contact details usually through a form. 

The content could be a webinar, blog post, or a free online course. The form, on the other hand, is often a lead capture form that requires the visitor to enter their name and email.

Gated content is a common lead-generation technique. Sites use them to get more subscribers to their newsletters or generate leads that can be followed up for future business. 

While gated content is a great way to gain subscribers, it prevents search engine crawlers from accessing the content, making them less likely to be displayed in search results.

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