What is Gated Content?
Le contenu sécurisé fait référence au contenu Web auquel les visiteurs peuvent accéder uniquement après avoir partagé leurs coordonnées, généralement via un formulaire.
The content could be a webinar, blog post, or a free online course. The form, on the other hand, is often a lead capture form that requires the visitor to enter their name and email.
Gated content is a common lead-generation technique. Sites use them to get more subscribers to their newsletters or generate leads that can be followed up for future business.
While gated content is a great way to gain subscribers, it prevents search engine crawlers from accessing the content, making them less likely to be displayed in search results.