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What is Middle of the Funnel Content (MOFU)?

Middle of the funnel content (MOFU) refers to content created for visitors who are in the middle of their buyer’s journey. This sort of content is intended to nurture, educate the prospect, and help them make informed decisions that move them closer to purchasing. 

The audience that interacts with this sort of content is already aware of their problem and actively considering different solutions. At this stage, the audience has already interacted with your content and knows your business or brand exists. 

Some content types that may be created as part of the middle of the funnel content include:

  • Emails
  • How-to content
  • Product review content
  • Product comparison content
  • Content optimized for branded keywords
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