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What is a Ranking Factor?

Ranking factors refer to the metrics and criteria a search engine uses to determine the position of your webpage in search results.

Ranking factors differ for each search engine. They also affect your sites differently. Some have a considerable effect, while others have a minor effect.

Ranking factors go beyond keyword optimization and consider users’ trust in your site and its usability. 

That said, it is hard to know the ranking factors of every search engine. While they do reveal some ranking factors, they keep others hidden. 

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