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What is Parasite SEO?

Parasite SEO is an SEO tactic whereby a third party publishes content on a highly authoritative site to leverage the site’s authority to quickly generate traffic to the content. 

Parasite SEO content is typically published on high-authority sites and large news sites, particularly those owned by traditional media companies. The content is technically a sponsored post, though it may not be clearly marked as such. 

Even when marked as a sponsored post or advertisement, the label may be inconspicuous or placed in an inconspicuous position where visitors can easily miss it. For this reason, visitors may mistake the parasite SEO content for just another piece of content published by the site.

Example of an inconspicuous parasite SEO content

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