In this knowledge base tutorial, we are going to learn about Rank Math’s Search Console integration.
As you already know, Google Search Console contains a wealth of information about your website. Data such as your average ranking position, click through rate, and the keywords that you rank for. This data is invaluable to make decisions about your website’s content and content strategy.
Usually, every time you want to see any data about your website, you would have to go to the Google Search Console and then check the data there. But with Rank Math’s Google Search Console integration, you can see all the important data about your website in a single place, and that too right inside your WordPress admin. This makes the entire process fast, efficient, and painless.
Let us get started.
To reach the Search Console settings, log into your website’s admin, then hover over Rank Math’s WordPress menu entry. In the submenu that appears, click the Search Console option.
You’ll reach the Search Console page in Rank Math which should look something like this.
If you see an error similar to the one above, then you haven’t authorized Rank Math to collect data from Google Search Console yet. We’ll cover how you can do that in a moment.
If you don’t see an error and see data about your website, skip the next step where we show how you can authorize Rank Math to work with Google Search Console.
Authorizing Rank Math with Google Search Console
Rank Math communicates with Google Search Console using its official API. To use the API, you need to authorize your website with Google Search Console so your identity can be verified.
To start the authorization process, click the link in the error message on the Search Console Screen.
You’ll reach Rank Math’s General Settings, and the Search Console settings will be selected by default.
From here on, you have to do two things.
- Authorize Rank Math with Google Search Console
- Choose the appropriate Search Console Property
To start the authorization process, click the “Get Authorization Code” button.
Another window will open up with the Google Sign Up options. Choose an existing account (the one you use search console with) or add another account.
On the next page, you’ll see details about what permissions Rank Math is requesting. Click “Allow” to proceed.
On the next page, you’ll see an authorization code. Copy the code to your clipboard. We’ve blurred parts of the code for security reasons.
Paste the code in the Search Console field and click the “Authorize” button.
It might take a second or two, but Google will verify your key and Authorize your account. Once the process is complete, this is how the field will look.
The next step is to select your property. If you have multiple websites connected inside Search Console, you will see all the options in the Search Console Profile field.
Click the drop-down list to see a list of all your properties, and then select your website from the list.
Next, scroll down to the bottom of the page and save your changes.
Once the page refreshes, head back to the Search Console Settings.
Understanding The Data in Search Console
Search Console will start pulling data from your Search Console account immediately and start showing you valuable information about your website. Here is a preview of how it would look like.
Here is a list of all the valuable data that you’ll find in the Overview Section.
- Total Clicks
- Total Impressions
- Average CTR (Click through rate)
- Average Position
- Total Keywords
- Total Pages
and then you also have interactive graphs and charts that visualize your data and its history.
As you might have already understood, all this data is very valuable. But, that is just the data in the first tab. There are plenty of other tabs to explore which will give you more data to explore.
Here is a list of all the tabs.
- Search Analytics
- Crawl Errors
- Keyword Tracker*
Let’s explore the rest of the tabs.
The Search Analytics tab is where you’ll find all the juicy details about your website’s ranking.
Specifically, you’ll find all the keywords that your website is ranking for, the number of clicks it’s getting for each of those keywords, the click-through-rate, and the position of your website for those keywords in the SERPs. Here is a preview of how the data appears on the screen.
If you don’t realize, this data is tremendously helpful. Other tools that track this data cost upwards of $99/month. With Rank Math, you can see all this data directly inside your WordPress website.
To understand your data even more, you also can change the time period for which the data is displayed. To do that, click the time range on the top right. A date range picker will appear where you’ll be able to select a date range. There are also some handy shortcuts for you to use.
You can also sort this data by clicking any of the field names. Click the field again to sort the data in the reverse order.
The Sitemaps option in Search Console isn’t the same as the Sitemap options we’ve discussed in other tutorials.
In the Search Console, the Sitemap tab gives contains data about your sitemaps. Specifically, it checks the status of your sitemaps, when it was submitted, how many entries were in it, and if there were any warnings or errors. Rank Math fetches all that data for you and presents it to you right inside WordPress. Here is how the data is presented to you.
If you submit a sitemap to Google manually using Google Search Console, it might take some time to show up in the tab. You can force refresh the list of submitted sitemaps by clicking the “Refresh Sitemaps” button.
When Google crawls your website, it can encounter a bunch of different errors which it lists inside Google Search Console.
Rank Math fetches your crawl errors and makes them available in the crawl errors section. Here is a preview of the data is presented.
The top 2 sections are divided to group Desktop and Smartphone errors individually. As mobile phone Internet usage has surpassed desktop usage, Google has been giving more attention to the mobile experience that websites provide.
The Desktop and Mobile section also provides a breakdown of the kind of errors that your website is throwing. The information is also clickable and clicking it will filter the errors in the 3rd section to show only those specific errors.
The third section is where the actual errors are shown. You’ll see the URL with the error (blurred in this case), the type of error, when it was last checked, when it was last detected, and the response code of the server when the URL is accessed.
You also get multiple options to deal with errors right in the interface. To see the options hover over any error, and you’ll see the options below it.
Here are the options.
- Visit Page: Takes you to the URL where Google is getting an error
- Redirect URL: Redirect the URL using Rank Math’s Redirection Tool
- Mark as Fixed: If the error was temporary and is now fixed, you can click this to mark it as fixed. This will remove the error from your Google Search Console as well. Also, if the error comes back, Google will report it on the next index again.
- Linked From: This handy feature lets you see the various places where the error-prone URL is being linked from so that you can manually fix it. For websites with a large number of pages, this feature will be a timesaver.
The Keyword Tracker feature in Rank Math will help you detect your website’s rankings for the keywords you choose. This feature is currently in development and will be released soon.
If you navigate to the Keyword Tracker tab, all you will see is this.
That is all the information that you’d get inside the Search Console Feature in Rank Math. We hope that you see the profound impact this single feature can have on your website’s management. If you face any issues with using any of the features, feel free to contact the support staff, they’ll help you out to the best of their ability.