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How Does Search Engine Rank Tracking Work?

In this knowledgebase article, we will discuss everything about the Rank Math PRO’s Rank Tracker feature.

Note: To take advantage of Rank Math PRO’s Rank Tracker, you’ll need to get started by connecting your Google Account with Rank Math.

Search Engine Rank Tracking in Rank Math PRO

Rank Math PRO‘s Rank Tracker has the ability to track the keyword performance of your selected keywords. You can enter the keywords in the Rank tracker and we will monitor its performance so that you have a clear picture of which keywords are performing well as compared to the others.

In order to use the Rank Tracker feature, head over to Rank Math > Analytics > Rank Tracker as shown below:

Navigate to the Rank Tracker tab

How to Add New Keywords to Track in the Rank Tracker?

In order to add new keywords click on the Add button as shown below:

Click Add

Then add the keyword that you want to track and click on Save.

Add Keywords and Click Save

Once done you can see the list of keywords that you want to track in the Keywords section.

Track your keywords

You can also add multiple (comma separated) keywords at a time to the Rank Tracker as shown below:

Add multiple keywords

Once you’ve added multiple keywords click on Save. You’ll then notice all the keywords added in the Keyword Manager of Rank Tracker.

Multiple keywords added

How Does the Rank Tracker Work?

Once you add a keyword in the Rank Tracker, Rank Math automatically processes your Google Search Console and Analytics data to pull in all necessary data for the keyword(s) you’ve added…

For example, we have shown the key information like the impressions, clicks, current search position (along with the positions gained/dropped in the last 30 days), CTR, and position history over the last few weeks for the keyword ultimate guide to content creation.

The functionality of Rank Tracker

If you click on a keyword it will bring up the post or a list of posts ranking for that tracked keyword:

Posts ranking for a keyword

How Accurate Is Rank Math’s Rank Tracking Functionality?

Rank Math’s Rank Tracking functionality works by using data directly from Google – making it the most accurate rank tracker. Unlike other rank trackers that usually ignore featured snippets (other special SERP features) and or just scrape data using third-party APIs, Rank Math’s Rank Tracking is powered by data from Google which is an average across multiple searches (as opposed to just one scrape of results for a single keyword).

How to Delete a Keyword in the Rank Tracker?

Rank Tracker lets you delete a particular keyword if you further do not wish to track its performance. However, deleting a keyword doesn’t remove its ranking data. You can add the keyword again to see the data once again. In order to do so, click the trash icon beside the keyword as shown below:

Delete the keyword from Rank Tracker

How to Check the Number of Keywords You Can Track?

Rank Tracker allows you to keep a check on the number of keywords that you can track. You can see the total number of keywords used, the number of keywords remaining, and the number of keywords allowed at the bottom of the Keyword Manager.

Check the number of keywords you can use

How to Sort the Keywords in Rank Tracker?

Rank Tracker lets you sort to have a quick glance at the keywords driving more traffic, receiving more impressions, etc.

You can sort your keywords based on:

  • Keywords – sort your keywords based on alphabetical order
  • Impressions – sort the keywords based on the number of searches
  • Clicks – sort the keywords based on the clicks they received in search results
  • CTR – sort the keywords based on their click-through rate
  • Position – sort the keywords based on their search position

By default, Rank Math sorts your keywords and lists them based on their position, with the top-ranking keywords first and the ones your website doesn’t rank for towards the end.

Rank Tracker default sorting

But you can always change the sort criteria simply by clicking on the column label and when the criteria are set, it is indicated by a blue arrow. When the keywords are sorted in descending order, you could notice a downward arrow.

Sorting based on descending order

If the column is set to sort in ascending order, it is denoted with an upward arrow as shown below.

Sorting based on Ascending order

Why Is Rank Tracker Not Showing Any Data for a Keyword?

There is a possibility that you might not see any data for the keyword that you’re adding in the Rank Tracker. If so, you can check whether Google Search Console is reporting any data for the keyword in the following way:

At first, head over to Google Search Console and click on Performance:

Click on Performance in Google Search Console

Next step is to Filter by Query as shown below:

Filter by Query

Enter the keyword to check whether it’s reporting any data for that particular keyword and click Done.

Check for the keyword

You can then verify whether Google Search Console is populating any data for the keyword or not. As you can see below there is no data being reported by Google Search Console for the ‘test’ keyword. Hence Rank Math’s Rank Tracker will not display any data for that particular keyword.

No data reported in Google Search Console

This is how you can make use of Rank Math’s Rank Tracker to keep an eye on your website’s performance for specific keywords you’re aiming to rank for. Built-in reporting and analytics functionality just like our Rank Tracker is one of many reasons why Rank Math is the go-to WordPress SEO plugin for professionalsRank tracking software can cost hundreds of dollars every month, but with Rank Math – this is built right in.

Still not using Rank Math?

Setup takes less than 5 minutes including the import from your old SEO Plugin!

Know more about the PRO Version

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