May 10, 2023 Unconfirmed

Unconfirmed Google Search Ranking Algorithm Update (10th & 11th May 2023)

Google might have rolled out an update to its search ranking algorithm between May 10, 2023, and May 11, 2023. On both days, several website tracking tools detected unusual spikes in the rankings of the websites they were monitoring.

SEOs and webmasters noted significant drops in their traffic, especially those originating from the US. Some SEOs and webmasters also reported traffic drops in sites unaffected by previous updates. However, since Google did not officially announce the May 10 and 11, 2023 update, its intent remains unclear.

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May 1, 2023 Unconfirmed

Unconfirmed Google Search Ranking Algorithm Update (1st & 2nd May 2023)

Google may have recently launched an update to its search ranking algorithm. The effect of the update was evident on May 1, 2023, but became more noticeable on May 2, 2023, when many SEOs reported spikes in their traffic and conversions.

Several SEOs have reported a sharp drop in traffic, followed by an increase and another drop. Others have indicated zero drops but lesser conversions. While the details remain unclear, there are suggestions that this unconfirmed update be linked to the confirmed April 2023 Reviews Update.

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April 12, 2023 Confirmed

April 2023 Reviews Update

Google announced another update to its reviews system. The April 2023 Reviews update started rolling out on 12th April 2023 and was completed on 25th April 2023.

Reviews Update

Google has broadened the scope of its review updates to cover product reviews and reviews on services, destinations, and other reviewable topics.

The update focuses on rewarding sites that publish high-quality review content that is insightful and demonstrate experience and expertise.

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March 15, 2023 Confirmed

March 2023 Core Algorithm Update

Google announced a core update to its search ranking algorithm on March 15, 2023 and was completed on March 28, 2023. Google also updated it on their search ranking updates list page. This is after six months since the last core update in September 2022

Search Ranking Page

Several SERP tracking tools captured fluctuations and volatility in search results before and after the update finished rolling out. Additionally, some SEO professionals noticed the turbulence in the search results.

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February 21, 2023 Confirmed

February 2023 Product Reviews Update

Google announced its sixth product review system update on February 21, 2023. This update is known as the February 2023 product reviews update and was completed on March 7, 2023.

Product Review Update

The update applies to English sites and global languages like Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, and Polish. 

Google launched the update to reward sites that offer original and insightful product review content.

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February 13, 2023 Unconfirmed

Unconfirmed Google Search Ranking Algorithm Update–February 13th and 14th, 2023

Google may have recently launched another unconfirmed update to its search ranking algorithm. The update was noticeable as early as February 13th, 2023, just a few days after unconfirmed updates on February 4th and 8th.

Several SERP tracking tools have confirmed fluctuations and volatility in search results. Also, some SEOs have confirmed traffic spikes and movements on their websites.

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December 14, 2022 Confirmed

December 2022 Link Spam Update

Google announced an update to its spam detection system called the December 2022 Link Spam Update. The update took 29 days to roll out, starting on December 14, 2022, and ending on January 12, 2023.

This update leverages what Google calls SpamBrain to neutralize the impact of unnatural links on search results, find purchased links, and detect domains primarily used to pass links to other sites.

Link Spam Update


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December 5, 2022 Confirmed

December 2022 Helpful Content Update

Google confirmed another release of helpful content update on Dec. 5, 2022, and the rollout was completed on January 12, 2023.

The December 2022 helpful content update improves on the helpful content system Google introduced in August. This update adds new signals, most notably expanding its use to include content in all languages worldwide—it is no longer limited to English.

Helpful Content Update


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October 19, 2022 Confirmed

October 2022 Spam Update

Google announced the rolling out of the spam update, released on  October 19, 2022. The previous spam update was released on November 03, 2021, and many SEOs and webmasters were significantly impacted by the update.

Every once in a while, Google improves the SpamBrain (AI-based spam prevention system) to detect spam within webpages easily. However, this update is global and will affect all languages and regions. The rollout was completed on October 21, 2022.

spam update

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October 13, 2022 Unconfirmed

Unconfirmed Google Search Ranking Algorithm Update (October 2022)

It’s been a while since there’s been a Google Search Ranking Algorithm update, but it appeared on 13th October 2022. There have been some SEO discussions by experts and webmasters, and the tools are starting to shine now.

The update seems to have a considerable impact; however, Google has not announced the rolling out of any updates during this period.

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September 12, 2022 Confirmed

September 2022 Broad Core Update

Google announced rolling out its second broad core update of the year. The update started rolling out on September 12, 2022, and the rollout was complete on September 26, 2022. This update by Google ensures that users see an impact on the search engine rankings after reassessing your site’s content.

ranking updates

After the successful completion of Google’s helpful content update on September 09, 2022, this is the second update from Google in the same month.

Google frequently releases one or more algorithm changes to improve search results with helpful and quality content. Most aren’t noticeable, while sometimes an update might be more noticeable, like the broad core updates.

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August 25, 2022 Confirmed

Google's Helpful Content Update

Google announced rolling out its Helpful Content Update in its official blog post. The update started rolling out on Aug 25, 2022, and will take 2 weeks to roll out fully. This update is part of a broader effort by Google to ensure that users see the best content possible in search results.

With this update, Google attempts to demote low-value content from search results. And the update is expected to be as big as Panda, which targeted low-quality content, and Penguin, which targeted webspam.

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August 8, 2022 Confirmed

Peak SERP Volatility due to Google Outage (August 2022)

The Google outage on August 8th, 2022, caused major disruptions for many businesses and website owners who rely on the search engine for traffic.

The outage seems to have been caused by a software update leading to issues with the indexing system. This has resulted in pages dropping out of the search results and poor quality or dated results being served up.

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July 27, 2022 Confirmed

July 2022 Product Reviews Update

Google announced rolling out a new product reviews update on July 27, 2022. This rollout will take 2-3 weeks to complete and will impact a wide range of websites.

This update builds on Google’s previous product reviews update, which was released in March 2022. The main aim of this update is to provide users with more accurate and relevant information when searching for products online.

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June 23, 2022 Unconfirmed

Unconfirmed Search Ranking Update (June 2022)

Google seems to be rolling out yet another algorithm update, as SERP trackers show severe volatility on June 23, 2022. However, Google has not confirmed any algorithm on their part.

The May 2022 broad core update finished rolling out on June 9, 2022. While the volatility from the former update settled down, the current unconfirmed update stirred up another round of fluctuations in SERP.

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June 3, 2022 Confirmed

Title Link Algorithm Update for Multilingual and Transliterated Titles

Google announced making an algorithmic update for title links. This update targets multilingual and transliterated titles to ensure the title link is in the same language or script as that of the actual page or content.

In case you missed it, Google started rewriting titles last year, which initially didn’t go well with the SEO community, and this current update is seen as a further improvement to the algorithm.

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May 25, 2022 Confirmed

May 2022 Broad Core Algorithm Update

Google announced rolling out a new core update on May 25, 2022, and the update is likely to take two more weeks to roll out completely. This is the first broad core algorithm update of 2022 since the last core update in November 2021. Several webmasters and SEOs are concerned with this update as they are expecting to experience some turbulence in the SEO rankings.

Google has been making substantial improvements to the overall ranking processes several times a year. So, with that, we can conclude that these updates might produce some noticeable changes to how sites perform, which we’ve noted in previous core algorithm updates. 

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May 6, 2022 Unconfirmed

Unconfirmed Google Search Algorithm Update (6th-8th May 2022)

Google might have been possibly rolling out a new search ranking update causing significant spikes in web traffic. The update might have begun affecting many on 6th May, causing a significant drop in traffic for many regions.

Later, there was a surge in web traffic on the 8th of May, which happens to be Mother’s Day. While Google has not officially confirmed this issue, we can expect some time for the search movements to get settled.

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April 20, 2022 Unconfirmed

Unconfirmed Search Ranking Algorithm Update (Apr 2022)

Google seems to be rolling out another major search ranking algorithm update as several SERP tracking tools have reported massive fluctuations on April 20th and 21st, 2022. The SERP fluctuations are also recognized by several webmasters and SEO experts.

Although the update seems to be big, Google has not announced rolling out any search updates during this timeframe.

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