Google released the March 2025 Core Update on March 13, 2025, and completed it on March 27, 2025. The update took exactly 14 days (two weeks), which was the exact timeline Google projected for its completion.
Google may have released an update to its local ranking system between January 5 and 6, 2025. Multiple bloggers reported experiencing volatility on the local search results pages, with many suddenly losing rankings. However, the bloggers later recovered their rankings, leading to considerations that the loss of rankings may have resulted from a bug rather than an unconfirmed update.
Google released an update to its spam detection system between December 19 and 26, 2024. Named the December 2024 Spam Update, the update arrived a day after the December 2024 Core Update abruptly ended and was completed within a week.
Google released the December 2024 Core Update on December 12, 2024, and abruptly completed it on December 18, 2024. The core update lasted six days, significantly less than the two weeks Google expected it to last.
Google released the November 2024 Core Update between November 11, 2024, and December 5, 2024. The update took over three weeks, even though Google originally expected to complete it within two weeks.
Google search results pages have been experiencing unusually prolonged volatility since the completion of the August 2024 Core Update on September 3, 2024. This volatility, possibly due to an unconfirmed Google search ranking algorithm update, has persisted for a month, continuing into October 3, 2024.
Google released the August 2024 Core Update on August 15, 2024. It was completed 19 days later, on September 3, 2024.
However, Google also experienced an unrelated ranking issue on August 15, 2024, the same day it released the August 2024 Core Update. The ranking issue was resolved on August 20, 2024.
Google experienced a search ranking issue between August 15 and 20, 2024. The issue began the same day Google released the August 2024 Core Update. However, Google clarified that the ranking issue is unrelated to the core update.
Google may have released an update to its search ranking algorithm between July 18 and August 1, 2024. Several search tracking tools detected volatility similar to that of an algorithm update, and SEOs reported fluctuations in their traffic.
There are considerations that this unconfirmed update may actually be two unconfirmed updates, with one starting on July 18, 2024, and the other one starting on July 22, 2024.
Google released an update to its spam detection system on June 20, 2024. The update targeted sites that engaged in practices that violate Google’s spam policies. It was completed on June 27, 2024.
Google may have released an update to its search ranking algorithm on May 9, 2024. Search tracking tools detected nonstop volatility on search results pages even several days after May 9, 2024. Some SEOs also suggested the volatility may have started on May 3, 2024.
Google rolled out the manual actions for the site reputation abuse on May 6, 2024. Google said the update kicked off a day earlier on May 5, 2024, though it only started issuing manual actions to affected sites on May 6, 2024.
Google updated the site reputation abuse update policy on November 19, 2024, and continued issuing more sites with a manual action penalty. The algorithm component of the site reputation abuse update is expected to be released at a future date.
Google rolled out the March 2024 Core Update between March 5 and April 19, 2024. However, Google only announced its completion one week later, on April 26, 2024. Unlike previous core updates, this was an update to multiple core systems.
Google rolled out an update to its spam detection system on March 5, 2024. It was released alongside an update to Google’s spam policies and the March 2024 Core Update, and was completed on March 20, 2024.
Google may have released an update to its search ranking algorithm on February 7 and 8, 2024. Several search ranking tracking tools recorded volatilities on both days, and SEOs observed movements in their search traffic. However, the increased traffic is mostly spam and from outside the US.
Google may have released an update to its local ranking algorithm on January 4 and 9, 2024. BrightLocal’s Local RankFlux tool shows the volatility in local search traffic on both days. Local SEOs also reported massive changes in their client’s rankings on January 4, 2024.
That said, it is unclear whether these updates are linked to Google’s openness update. On December 15, 2023, Google confirmed it now considers a store’s opening hours a strong signal for non-navigational search queries. This confirmation came after SEOs noticed businesses vanished from local search results when they were not open.
Google may have released an update to its search ranking algorithm, and multiple SERP tracking tools have recorded volatilities on search results pages between December 22 and 24, 2023. Many site owners complained of massive drops in traffic, while others reported a slight increase in traffic.
However, it remains unclear whether this volatility resulted from an unconfirmed algorithm update or a combination of the usual traffic drop experienced around Christmas and the Google indexing issue of December 21, 2023.
In its latest blog post, Google announced the Hidden Gems Ranking Algorithm update that started rolling out several months ago but only revealed for the first time now.
This update will allow helpful, personal, first-hand user-generated content posted on blogs, online forums, and social media sites to be displayed in search results.
Google released an update to its reviews system on November 8, 2023. Google didn’t give a timeline for the update but mentioned that it’ll update its rankings release history page once it is complete.
Google later updated its rankings release history page, indicating it completed the update on December 7, 2023.
Continue ReadingGoogle announced the rollout of November 2023 Core Update on November 2, 2023. The update was completed on November 28, 2023.
This is the fourth core update Google has released in 2023 and exactly two weeks after the October 2023 Core Update, which ran from October 5 to 19, 2023.
Google released a core update to its search ranking algorithm on October 5, 2023. The update lasted two weeks and was completed on October 19, 2023.
This was the third core update Google released in 2023. It is crucial to note that the update ran alongside the October 2023 Spam Update, which was released a day earlier on October 4, 2023.
Google rolled out an update to its spam detection system on October 4, 2023. The update took 15 days to roll out and was completed on October 20, 2023. With this update, Google aimed to reduce the visible spam in search results, particularly cloaking, hacked, auto-generated, and scraped spam.
Though the update applied globally, it was expected to improve the coverage in Turkish, Vietnamese, Indonesian, Hindi, Chinese, and other languages.
Google has released another update to its helpful content system. The update was released on September 14, 2023, and was completed two weeks later, on September 28, 2023. Google mentioned that this update will improve the classifier system it uses to determine the usefulness of content.
Google released a core update to its search ranking algorithm on August 22, 2023, and completed rolling out on September 7, 2023.
The effect of the August 2023 core update on search results is mixed. Similar to the previous updates, we expect severe fluctuations and volatility over this period.
Google might have rolled out another unconfirmed update to its search algorithm. The fluctuations from this update is so extreme that several SERP tracking tools displayed figures they had never shown before.
Several SEOs and site owners reported a 70 – 80% drop in Google traffic. Some sites even disappeared from SERPs entirely. Other webmasters pointed out a massive drop in traffic from the US, UK, Canada, and Australia.