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Using Google Analytics 4 Property with Rank Math Analytics

Rank Math Analytics helps you track the performance of your content in search and keep an eye on which posts are performing well as well as which of them require attention.

The overall idea of the Rank Math Analytics feature is to provide you with an overview of your current SEO standing and your immediate SEO progress. You can easily view your website’s current state with respect to organic traffic with the help of this feature.

This is how the dashboard of Rank Math analytics looks like:

Rank Math Analytics Dashboard

To take advantage of this Rank Math Analytics feature, you should connect Rank Math with Google Analytics. And in this knowledgebase tutorial, we’ll walk you through how to connect Rank Math with Google Analytics 4.

1 Connect Rank Math with GA4 Property

Rank Math can create a new GA4 property on behalf of you. To create a new GA4 property, follow the steps described below.

1.1 Navigate to Analytics Settings

Start by heading over to the Analytics settings under Rank Math Dashboard > General Settings.

Rank Math Analytics settings

In the Analytics settings, ensure that you’ve connected Rank Math with Google Analytics as we’ve walked through in this knowledgebase tutorial.

1.2 Create New GA4 Property

Note: In case, you’ve already created a GA4 property, then you can ignore this step.

Then under the Analytics section, click the Property dropdown as shown below and choose the Create new GA4 Property option.

Create new GA4 property

Once you select this option, you’ll see a prompt asking for your confirmation to create a new GA4 property. Click OK.

Prompt to create new GA4 property

1.3 Select the GA4 Property to Connect

Within a few moments, the newly created GA4 property will be automatically selected in the Property drop-down.

Select Google Analytics 4 property

Alternatively, you can choose any existing GA4 property from the Property dropdown.

Please note that all the GA4 properties are clearly indicated with a suffix -GA4.

1.4 Select Data Stream and Country

In the Data Stream dropdown, select the data stream for the GA4 property. For the newly created GA4 property, Rank Math would have automatically created the Website data stream.

Choose Website data stream and country

Under the Country dropdown, you can either leave with the default Worldwide or choose a preferred country of your choice to fetch the Analytics data for.

1.5 Install Analytics Code

Now that you’ve configured Rank Math to retrieve data from the GA4 property, you need to make sure that you’ve got a plugin or theme adding the GA4 tracking code so that all the pageviews and events on your site are recorded in the Google Analytics.

If the Google Analytics 4 tracking code is not added to your site by any other means, then you can enable the toggle to Install Analytics Code.

Install Analytics code

Once you enable the toggle, you’ll see other analytics options that you can enable such as Anonymize IP addresses, Self-Hosted Analytics JS File and Exclude Logged-in users.

1.6 Save Changes

Finally, you can click the Save Changes button at the bottom of the page.

Note: For a newly created property, it will take a few hours to collect and display the initial data in Google Analytics. Rank Math will import that data from Google Analytics and makes it available on your Analytics dashboard on the next scheduled data import.

2 Connect Rank Math with Universal Analytics Property

Rank Math still supports Universal Analytics (GA3) and, if you prefer to create a GA3 property and start measuring your site performance, you can easily do that with the following steps.

2.1 Navigate to Google Analytics Admin

First, go to your Google Analytics > Admin.

Open Google Analytics admin

2.2 Create New Property

Then click on Create Property.

Create new property in Google Analytics

Give a name to your property in the Property Setup.

2.3 Navigate to Advanced Options

Once you’ve added the name of the property, choose Show advanced options as shown below.

Show advanced options

2.3 Enable the Universal Analytics Property

Under the advanced options, click the toggle to enable Create a Universal Analytics property.

Create a Universal Analytics property

Then enter your website name in the Website URL and then click Next.

Enter website URL

Finally, enter the details of your business (optional) and click Create.

Now you can head over to Rank Math Analytics settings and choose this newly created GA3 property.

And, that’s it! If you still have absolutely any questions on using GA4 with Rank Math Analytics, please feel free to reach our support team directly from here, and we’re always here to help.

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