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How to Anonymize IPs with Google Analytics With Rank Math

In this knowledgebase article, we’re going to walk you through how to anonymize Google Analytics IP addresses with using Rank Math.

Why Anonymize IP Addresses in Google Analytics?

According to General Data Protection Regulation (GDPR), IP addresses are considered Personally Identifiable Information (PII). If you’re using Google Analytics tracking on your website, you may want to prevent the storage of your website visitor IP address information. In order to do so, you can then make use of IP anonymization functionality in Google Analytics.

Fortunately, Rank Math makes it extremely easy to anonymize IP addresses with Google Analytics. Let’s take a look at how you can do this:

How to Anonymize IPs with Google Analytics using Rank Math

1 Enable the Analytics Module

At first, ensure that you’ve enabled the Analytics module by navigating to Rank Math > Dashboard as shown below:

Enable Analytics module

2 Connect Your Google Account

The next step is to connect your Google account. If you’re doing this for the very first time then we recommend you to read our tutorial on how to install Google Analytics with Rank Math SEO. 

Once you’ve connected the Google Analytics, enable the Install analytics code option from Rank Math > General Settings > Analytics as shown below. Once you have enabled it, the other options that Rank Math provides will pop up.

Enable Install Analytics code

3 Enable Anonymize IP addresses

You can then enable the Anonymize IP addresses option which is a Rank Math PRO feature as shown below:

Enable Anonymize IP addresses

And that’s it! If you still have any questions you’re always more than welcome to contact our dedicated support team. They are available 24/7, 365 days a year…

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