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Google announced the rollout of November 2023 Core Update on November 2, 2023. The update was completed on November 28, 2023.

This is the fourth core update Google has released in 2023 and exactly two weeks after the October 2023 Core Update, which ran from October 5 to 19, 2023. 

November 2023 core update - Search Incident

Google’s Official Announcement

Google announced the November 2023 Core Update in a post on X (formerly Twitter). 

Google provided more insights into this update in a blog post. In the post, Google clarified that its ranking process relies on several core systems. The October and November Core Updates are updates to different core systems. 

On November 28, 2023, Google replied to its post, stating that the update had been completed. 


What Are People Saying?

Several commenters replied to Google’s official announcement. They were displeased with the update, mainly because of the proximity of this update to the previous one, which had only been released a few weeks prior.

Barry Schwartz posted about the update on X. He also mentioned Google’s upcoming Reviews update.

Glenn Gabe also shared some reports indicating the November 2023 Core Update had begun taking effect. However, it went both ways, with some sites gaining traffic while others lost traffic. 

After the rollout was completed, Barry shared more reports showing the volatility caused by the update. 

It is noteworthy that this update took longer than the estimated two weeks. It lasted for 25 days. At one point, Google’s John Mueller could not give a date for when it was expected to be completed. 

Barry also posted about this, calling it the longest-running core update in Google history. 

Previous Core Updates

The November 2023 Core Update is one of the many Google Core Updates we have documented since 2021. We have provided a rundown of the others below: 

What’s Next – Dealing With This Update

This update is reported to have caused volatilities on several websites. So, you should begin monitoring your site with Rank Math Analytics right away.

If you discover you have been affected, refer to the video below for tips on recovering from a Google update.

Rank Math Google Updates

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Rank Math PRO offers an easy way to monitor Google Updates from the WordPress backed.