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Google released a core update to its search ranking algorithm on August 22, 2023, and completed rolling out on September 7, 2023.

The effect of the August 2023 core update on search results is mixed. Similar to the previous updates, we expect severe fluctuations and volatility over this period.

August 2023 core update - Google search status

Google’s Official Announcement

Google announced its August 2023 core update on X (formerly Twitter) and linked to their search incident report.

What Are People Saying?

SEO expert Barry Schwartz posted about the update on X and mentioned seeing little fluctuations in search results and shared more facts about the core update.

Regarding the fluctuations, SEOs have already started noticing changes in their traffic. Some have seen positive movements in their SERP.

The fluctuations in SERPs continued throughout the update, with webmasters watching their sites’ rankings go in either direction. 

Glenn Gabe shared the analytics of a few sites. The first, a health and medical site, has a positive outlook after its rankings increased with the update. However, we cannot say the same for a lyrics site, which saw its rankings fall sharply.

Previous Core Updates

Below is a rundown of the Google core updates we have documented over the last few years:

What’s Next – Dealing With This Update

This is an ongoing update, and considering we’re seeing mixed results, no one can predict how or whether they will be affected until it is over. To be on the safe side, you should regularly monitor your site with Rank Math’s Analytics. If you notice a drop in your traffic, refer to the video below for tips on recovering from a Google update.

Rank Math Google Updates

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