Google announced rolling out its second broad core update of the year. The update started rolling out on September 12, 2022, and the rollout was complete on September 26, 2022. This update by Google ensures that users see an impact on the search engine rankings after reassessing your site’s content.
After the successful completion of Google’s helpful content update on September 09, 2022, this is the second update from Google in the same month.
Google frequently releases one or more algorithm changes to improve search results with helpful and quality content. Most aren’t noticeable, while sometimes an update might be more noticeable, like the broad core updates.
Google’s Official Announcement
On September 12, Google officially announced the new broad core algorithm update on Twitter and linked it to their official ranking updates release history page.
Today we released the September 2022 core update. We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfdNcb
— Google Search Central (@googlesearchc) September 12, 2022
What are People Saying?
Broad core updates have widely notable effects on your website’s page ranking. Some websites get more exposure, while others drop in their rankings.
Here are some tweets from people in the SEO community.
OMG, I was NOT expecting this today. I thought the next Product Reviews Update would be next. What is going on in Google Land? 🙂 Heads-up, like others, it could take up to 2 weeks to fully roll out. https://t.co/JUPF9J65Lm
— Glenn Gabe (@glenngabe) September 12, 2022
The Google September 2022 core update is rolling out now and so far it seems to be fast, widespread and large update – here is everything we see so far, less than 24-hours after it started to roll out https://t.co/fdzxvuloNV pic.twitter.com/7iv3ea5KhO
— Barry Schwartz (@rustybrick) September 13, 2022
What’s Next – Dealing With This Update
As we know, the most common notable effects are drops and gains in your website’s ranking. As Google states in their official core updates blog that their algorithms seek to reward the websites that offer the best quality content on their site. If your website only focuses on quality content, then you won’t require any effort to put on your site.
Also, if core algorithm updates impact your site negatively, make sure to take a look at your website’s content and check the content quality with interesting information for the users. During the core update, it is usual that your site may perform less well.
You can improve your website performance by ensuring to follow the best SEO practices and have a constant check on your website’s health. Rank Math’s Analytics module helps you to monitor the keyword rankings and analyze the historical performance data during the rollout of the core update.