SEO is the most consistent and long-term traffic source that you can master. It can take some time to get started and optimize your website, but over time, it can snowball and bring you a lot of traffic. The best part is that you will need to invest less work into SEO over time, which dramatically improves your ROI.
SEO can be complicated and overwhelming, and that is one of the reasons many people shy away from it. There is on-page SEO, off-page SEO, and technical SEO. The names alone can be overwhelming.
But, once you start to understand the basics of SEO, the mystery unfolds quickly, and you can start to implement simple steps to improve your SEO.
We’re sure that you’ve heard about the 80-20 rule. The rule says that 80% of results come from 20% of the effort. This rule applies to SEO as well. If you invest 20% time in fixing the basic SEO mistakes, you will already be on the path to getting 80% results. To make the 20% easier for you, we built the SEO analysis tool right into Rank Math.
Note: Rank Math’s SEO Analysis has been renamed to SEO Analyzer and this article has been updated to reflect the latest changes with our plugin.
We’re going to introduce and talk about the SEO Analyzer tool in this article. It’s built inside Rank Math, and it analyzes your website for the basic SEO settings that you should absolutely get right. Remember the 80-20 rule? Getting the 20% wrong means that you will lose out on 80% of your results. That is why the SEO Analyzer is so critical to use.
Let’s clear something up before we get into the post. Although the SEO Analyzer will help you fix the most basic issues, you will still need to perform SEO activities to get more traffic continuously. Millions of things play a role in SEO, and it is not possible to configure them with an automated tool. That does not mean that the SEO Analyzer is not important—it absolutely is! But, once you’ve used the SEO analyzer to improve your website, you will still need to keep improving if you expect to get more traffic from SEO.
Let’s get started with Rank Math’s SEO analyzer.
Running the analysis is easy – just visit the “SEO Analyzer” page under the SEO menu:
Here’s how the SEO Analyzer dashboard will look like. The Dashboard comprises two tabs, namely, SEO Analyzer and Competitor Analyzer.
1 SEO Analyzer
In the SEO Analyzer tab, click on the “Start SEO Analyzer” button at the top of the page to start the SEO analysis for your website:
Rank Math will start analyzing your site instantly. It only takes a few seconds – Rank Math will keep you updated during the process:
In case, you end up seeing an error message like the one shown below, it is because your website is hosted locally. Rank Math needs to fetch your page for analysis, and hence the SEO Analyzer is available only on live sites that are accessible by our server.
When the analysis is done, you’ll see a screen like this.
Print Option PRO
You can also print your results using the PRINT option available only in the PRO version. To do so, click the PRINT button, as shown below.
2 Competitor Analyzer
Rank Math PRO offers a Competitor Analyzer feature right in the dashboard. You can examine another website by entering its URL, as shown below. Click the Start Audit button to get its score and checklist results.
Competitor analysis will include only 21 tests out of all the tests. This is because data for 8 of these tests come from the Rank Math installed on the site. Since Rank Math does not have access to the site’s database, the competitor analyzer does not include them.
Also, the test counts vary with competitor analysis based on Easy mode and Advanced Mode. In the Easy mode, the SEO Analyzer evaluates 12 tests, and in the Advanced Mode, it evaluates 21 tests.
3 SEO Analyzer Tests
You can click on the VIEW ISSUES button to get a checklist of all the issues further classified as All tests, Passed Tests, Warnings & Failed Tests, as shown below.
The charts at the top of the page are a quick summary of any found issues. The first point is the SEO score – this is a number from 0 to 100 – higher scores are better.
Next, there’s a bar chart showing the number of passed tests, warnings, and failed tests.
Tests that pass are great – they mean there’s nothing to fix.
Warnings are issues that are not very severe, but you should give them attention and do something about them.
The red bar represents failed tests. As you can see, there are plenty of failed tests in the image above, which means there is a lot of room for improvement.
When a test fails, it means there’s something seriously wrong that needs to be fixed immediately. These aren’t site-breaking issues – your site still works. But they’re a disaster from an SEO perspective.
Moving down the screen, you can see more detailed feedback. Here, you can see what the tests are – what they’re measuring and why your site passed or failed each one.
The results are broken down into multiple sections: