Power Words: The Art of Writing Headlines That Get Clicked

Power Words: The Art of Writing Headlines That Get Clicked

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Have you ever wondered why your competitors get more traffic than you do?

It’s frustrating and we’ve all been there.

  • You might have done better research.
  • You might have written better content.
  • Your content might even have been designed better.

But, your competition still gets more traffic than you do. 🤷‍♂️

Have you ever taken a step back to think why that may be the case?

The answer might be better headlines.

You might be in denial and argue that headlines can’t be the sole reason you struggle to grow your website’s traffic, but the truth is headlines are important, and we can prove it.

Famous copywriter – David Ogilvy – even said the following in his book Confessions of an Advertising Man.

“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

That quote was meant for the print publishing industry, where the content is available just below the headline. In the online world, where the content is one whole click away, the headline is the thing that differentiates the winners from others.

1 The Anatomy of Great Headlines

Much research has been done to find out what makes a headline a good headline. The two most common characteristics of a good headline are specificity and emotion.

Specificity just means that the headline is crafted with your target audience in mind. The goal is for your target audience to feel that the headline was written just for them. To that effect, the word “you” on its own is considered to be one of the most persuasive words in the English language, which again goes to show that keeping your target audience in mind is extremely important. 

The second most important factor that makes a headline work is emotion. Headlines with emotion not only gather more clicks, but they also get more shares from websites and social channels.

With all the talk about incorporating emotions into headlines, we’ve talked little about how to go about doing so.

The easiest way to make your headline or call to action more click-worthy is to use power words.

2 What Is a Power Word?

Power words are words with strong meaning that smart copywriters (as well as marketers) use to trigger a psychological or emotional response. 

As you might’ve guessed, they’re considered to be powerful words because they are persuasive words that they push people to take action – whether that is to purchase your products, join your email list, contact you or click your headline in SERPs. 

Some of you might find it hard to believe that a single word even has the potential to make such a big impact, but don’t worry – this is something that we’ll get onto later in this article. It is also important to note that in addition to singular power words there are also power phrases – one such example would be the phrase “without lifting a finger”, “life-changing” and “eye-opening”.

We’ll get onto the specific use cases and where you should start using power words later in this post, but here are just a few examples of where bloggers and marketers have been using them for years:

  1. Email Marketing: such as email subject lines to increase open rates.
  2. Landing Pages: this can be on sales pages & pricing pages can help persuade potential buyers into making a purchase (boost conversions).
  3. Social Media: this helps attract the attention of people who are just scrolling through their social networks’ feeds.
  4. Content Marketing: It goes without saying that they have a big place in any content marketing strategy, especially in headlines because (as they do for email subject lines), they increase click-through rates as well as increase conversion rates.

3 Types of Power Words

There are many ways of categorizing power words, but from our perspective, there are three types of power words.

  1. Seductive Power Words
  2. Emotional Power Words
  3. Sensory (or visual)

Let us tell you the different ways these power words can be used and are used.

3.1 Seductive Power Words

These words have magical powers. By using them in your copy, your customers are irrationally drawn to take action. Just like being seduced, these power words override logical reasoning and compel users to do what you intend. Here are some examples of seductive power words.


In most people’s minds, “new” translates to “better.” A new model, new course, new post—these are all ways of attracting attention and keeping it. Just notice how many companies use “new” in their advertising or website copy.

Apple does it.

So does Samsung.

Once you start looking, you’ll find “New” being used everywhere.


The word Free works on people’s brains differently than other words. By offering something for free, you can push people into taking action with much less resistance. Sometimes people will ignore better value offers just because they are getting something for free. E-commerce companies use this tactic all the time. Think of this example.

Offer 1: $3 Product + $1 Shipping

Offer 2: $5 Product + Free Shipping

Which offer do you think made better sales?

There is also a real-world example. Back when Amazon introduced free shipping, they didn’t do it in France. Instead, the shipping costs there was just 1 Franc, which was the equivalent of 20 cents.

France was not on the list of countries that got a dramatic sales boost. Eventually, they reduced the cost of shipping and made it free.

As you’d expect, customers were delighted, and an increase in sales followed.

Your “Because” – Give People A Reason

Sometimes, all you have to do to make copy effective is to mention why users should take action. The best example of this is the Copy Machine Study.


In 1977, psychologist Ellen Langer and her team conducted a simple experiment. The goal? To cut in line at the copy machine.

To conduct the experiment, a researcher would walk to the copy machine with the intention of cutting the line. To do that, they asked the person in the front one of 3 questions. They were:

  1. “Excuse me, I have five pages. May I use the Xerox machine?”
  2. “Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush.”
  3. “Excuse me, I have five pages. May I use the Xerox machine, because I have to make copies?”

You’ll notice that:

The first question is just a request.

The second question gives a real reason why the person should let them through.

The third question gives a not-so-good reason which might not be a reason at all.

And, the results of this experiment were:

Version 1: 60% of people let the researcher skip the line.
Version 2: 94% of people let the researcher skip the line.
Version 3: 93% of people let the researcher skip the line.

Not only did giving a reason increase the probability of skipping the line by 50%, but the actual reason didn’t matter—as you can see with version 3.

So take note and start using this tactic in your copy because it will give you better results.

How To

Practical knowledge is a great way to compel users to take action, and also share your content, and using how-tos is the best way to demonstrate practical information. The next time you do a Google search, notice how many blogs start their posts with the word how-to.

Using how-to is great for sharing as well. It is one of the 20 most retweeted phrases.

But there is something important to remember. When using how to in your copy, make sure your content delivers on the promise, or the strategy may backfire.

3.2 Emotional Power Words

We may see ourselves as rational beings, but study after study has proven that humans consider emotions when taking action then justify it with logic.

Jonah Berger, in his book “Contagious,” concluded that strong emotions drive people to share content. To quote him exactly, here is what he says.

“Anger and anxiety lead people to share because, like awe, they are high-arousal emotions. They kindle the fire, activate people, and drive them to take action.”

There are hundreds of emotions humans can experience, and not all work in the same way. Anger may cause someone to share something, but not purchase a product or a service. Fear, on the other hand, may work oppositely.

This Wikipedia article gives interesting segregation of emotions and how they work.

You might not have noticed emotional copy is being used around the web, but there is one type of emotion almost all of us have seen being used.


Popularized by Buzzfeed and similar websites, emotional curiosity has long been used to drive clicks to articles and capture users in an endless loop to keep reading.

No wonder website like Upworthy write over 25 headlines for a single article before testing and finalizing one.

Not only that, but they also write different headlines for different platforms as user intent on each platform is different. You can learn more about the process in this insightful blog post.

3.3 Sensory Power Words

Imagine you’ve been sitting at home, watching Netflix for a few hours, when you hear your stomach growl. After contemplating it for a while, you decide to walk up to the fridge and fix a meal when suddenly, you hear your roommate walk in. With Pizza!

Intoxicated with a fresh aroma, you open the box to smell the deliciousness and take a big bite into the cheesy goodness. Then you close your eyes for a few seconds to enjoy all the beautiful flavors.

See what we did there? That’s the power of sensory words.

Sensory words help paint a picture in your readers head. Not only that, they help trigger a sensory response and make your reader see, hear, smell, taste, or feel your words.

Just with all types of power words, how you use them is what makes them powerful. A simple example is how restaurants use sensory words to describe menu items and increase sales.

4 Why Do Power Words Work?

Till now, we discussed what power words are, and how do you use them in your copy. But, we haven’t discussed why they work.

In the time-tested book Cashvertising, Dr. Eric Whitman mentioned the eight fundamental desires of a human being. They are:

  1. Survival, enjoyment of life, life extension
  2. Enjoyment of food and beverages
  3. Freedom from fear, pain, and danger
  4. Sexual companionship
  5. Comfortable living conditions
  6. To be superior, winning, keeping up with the Joneses
  7. Care and protection of loved ones
  8. Social approval

He says that humans are born with these desires, and every human everywhere has all of these desires at all times, no exceptions.

And then, he mentioned the nine learned desires. These desires are what society teaches us, rather than what we were born with. They are:

  1. To be informed
  2. Curiosity
  3. Cleanliness of body and surroundings
  4. Efficiency
  5. Convenience
  6. Dependability/quality
  7. Expression of beauty and style
  8. Economy/profit
  9. Bargains

These 17 basic desires are what make power words work. Power words, when used correctly, tap into one or more of the 17 desires that every human being has. By triggering an emotional response, combined with the specificity of your headline, readers cannot help but click and take action.

5 Where Can You Use a Power Word?

Power words are everywhere. Whenever a copy is written for someone to take action, you’ll find the use of power words. Usually, you’ll notice them on billboards, magazinesnewspapers, online articles, and flyers. Don’t believe us? Here are a couple of magazine covers, see for yourself.

You’ll find power words sprinkled on the web as well. But, most of the time, you’d see them in headlines, ads, and email subject lines, and on landing pages

The reason is simple. Whether you’re writing an ad, a blog post, or a title for the SERPs, you have one goal.

To get a click.

Getting more clicks is a great way to beat the competition.

  • Better clicks mean higher revenue.
  • Better clicks mean higher rankings.
  • Better clicks mean a better bottom line.

It might not seem so, but power words can make or break a headline, which in turn may make or break your business. That is why we’ve included a test in our SEO Plugin Rank Math that checks headlines for the presence of power words.

6 What Are the Benefits of Using Power Words?

As we mentioned, there are tons of benefits of using power words in your titles and other parts of your copy. The first and the most obvious benefit of using power words is that you’ll get higher click-through rates in the SERPs and other parts of your website.

That single benefit causes a lot of other benefits, similar to a snowball. The better your headlines are, the better the other benefits will be.

7 Power Words and SEO

SEO or search engine optimization is one of the most consistent sources of traffic that your website can have. While copywriting and SEO may seem poles apart, they are deeply connected. Understanding how they are connected will give you and your business an unfair advantage that your competitors won’t be able to replicate.

Not only will you be able to get more clicks using copywriting knowledge and power words, but you will also be able to increase the overall number of website visitors using SEO.

8 Power Words and Google

It’s been long debated that your click-through-rate affects your website’s rankings. In simple terms, if people click your website’s links in the search results more than the other links, then Google promotes your website in the SERPs and gives it higher rankings.

And how do you write better headlines? Use power words!

It’s a win-win situation.

Once you write better headlines and get a better click-through rate, your traffic will go up. Soon enough, Google will improve your rankings, and your traffic will go up even further. And, even after improving your rankings, your website will continue to get a better click-through rate because of better headlines.

It’s a loop that keeps on giving. And, it fits perfectly into the 80-20 rule that most marketers swear by.

9 What is the 80/20 rule? Why do SEO experts swear by it?

The 80-20 rule, also known as the Pareto Principle, simply says that 80% of your results come from just 20% of your efforts. By contrast, the remaining 20% of your results come from 80% of the work.

By always focusing on that 20%, you can consistently get better results while lowering your efforts.

In the case of SEO, that 20% is headlines.

Think about it.

You can invest all the time in the world to make better content, but if you can’t attract users to it, then you won’t get results. That is working 80% and getting 20% results.

Compare that effort to creating better headlines. By simply changing your headlines with the principles we’ve highlighted here, you can make dramatic improvements to your website’s traffic, and your business. That is 20% effort and 80% results.

10 Tips to Avoid Google’s Wrath

While the principles outlined here can work wonders, you have to be careful of the “over promise and under deliver” phenomenon.

The idea is that you shouldn’t write a headline that falsely represents your content. You can write a headline like “How to make a million $$ in 30 days for free” and get tons of clicks, but those visitors won’t stick around.

Worse, as soon as they click your SERP result and don’t see what they clicked for, they’re going to “bounce” or click the back button. This phenomenon is also called pogo-sticking, and it’s bad for your website.

Just as Google measures your click-through rate, they also measure your user-engagement. If they find that users frequently click back once they are on your website, they will demote you in the search results, and all your efforts will be in vain.

To avoid a situation like this, always make sure your headline only says what you can back up with your content.

11 Some More Real-World Examples of Power Words In Action

Well, that was our short introduction on power words and how they can help grow your online business. But, there’s nothing like a few good examples to drive the point home. And, who better to analyze than Internet marketers who are on top of their copywriting game? Here are some examples.

Neil Patel


If you don’t know Neil Patel, you should. He is a sensational marketer, SEO specialist, and blogger who helps fortune 500 companies grow their business with SEO.

His first blog was Quicksprout.com, but now he mostly writes on Neilpatel.com. Both his websites are read by hundreds of thousands of visitors per month. Here is what appears on the home page of Neil Patel.

Try to find all the power words that you can find. Done? Here is our analysis.

  • Advanced: Internet Marketing is full of webinars. The word “Advanced” shows that it is not fluff, but just the good stuff.
  • How to: How-to works, and we’ve already discussed it
  • 1,702,148: The oddly specific number helps drill down the scale in the mind of the reader
  • Free: “It’s Free, what have I got to lose?”, thinks the reader
  • Cheat Sheet: The word cheat-sheet indicates that the tips won’t be available elsewhere
  • Button Text: The button text is cleverly worded so that you feel you agree to attend the webinar as you read the statement. Pretty clever.

These findings might be nice, but there’s more. Once you scroll down on the page, here is the screen that you’ll see. This time, we’ve already highlighted all the power words.

Let’s analyze the four sentences and why they work.

  • The 1-Critical factor your business needs to have to dominate Google. This is a masterful statement. In the marketing and SEO world, there is too much information floating around. The “1-critical” word increases curiosity while pushing for the action.
  • The Little-known way to increase your traffic without writing more content. The “little-known” works the same as the last statement. It makes the user feel, “this is it, this is what I need” while the “without writing more content” immediately addresses the biggest objection/myth that people have that you need to write more content for more traffic.
  • How to rank higher without building more backlinks. The “rank higher” brings users closer to the action while “without building more backlinks” immediately addresses the first myth/misconception/objection that users might have.
  • How to increase rankings in less time: This statement works just like the others. Promises “increase rankings” while taking away the biggest objection.

Brian Dean of Backlinko


If you’ve remotely heard of SEO, it’s likely that you know Brian Dean. He’s been making waves for a few years by effortlessly ranking for ultra-competitive keywords. And he’s a 1-man band.

Here is what you see once you reach Backlinko.com.

Unlike Neil, Brian encourages you to sign-up to his email list. The copy is simple and effective and uses the power words “free” and “proven.”

That’s not all though. If you scroll down, you’ll find a few testimonials which help build authority and trust. After which, you’ll see a small sales letter disguised as a blog post which encourages you to download a case study of a “simple, 3-step formula” for better rankings. We’re not going to cover it all here, so head over to Backlinko.com to see for yourself.

Jon Morrow of SmartBlogger


John is a master blogger.

He’s responsible for the massive success of SmartBlogger (previously BoostBlogTraffic), and he’s also the driving force behind a few of the most successful blogs in the industry.

His story is incredible, and so is the copy he uses on his website. Have a look for yourself.

The whole page is filled with power words and other goods. Let’s analyze.

  • Grow Your Blog. Make More Money: That’s the essence of SmartBlogger in 2 simple lines. Jon wants to teach you how to make more money from your blog. The simplicity and directness of the statement make a profound impact.
  • Want to learn…: There are three important things to note in this statement. Jon wants to teach you how to grow your blog to $1000 a month in passive income.

Last, but not the least, John’s picture with his current income ($100K a month) builds intrigue, curiosity, and authority.

That’s not all. Once you scroll down on the page, you’re greeted with brilliant articles with brilliant headlines. You should be able to see the clever use of power words in the headlines.

12 List of Power words

Here are some power words you can use in your post titles to make them more “catchy” to click on in SERPs and on social media.

A Cut Above Absolute Absolutely Lowest
Absolutely Absurd Abuse
Accurate Accuse Achieve
Actionable Adaptable Adequate
Admit Adorable Advantage
Advice Affordable Aggravate
Aggressive Agitated Agonizing
Agony Alarmed Alarming
Alienated Aligned All-inclusive
Alluring Always Amazing
Amp Animated Annihilate
Announcing Anonymous Antagonistic
Anxious Apocalypse Appalled
Approved Approving Argumentative
Armageddon Arrogant Ass Kicking
Assault Assured Astonishing
Astounded Astounding At Ease
Atrocious Attractive Audacity
Authentic Authoritative Authority
Aware Awe-inspiring Awesome
Awkward Backbone Backdoor
Backed Backlash Backstabbing
Badass Balanced Banned
Bargain Barrage Basic
Battle Beaming Beat Down
Beating Beautiful Beauty
Begging Behind The Scenes Belief
Best-selling Best Better
Beware Big Billion
Black Market Blacklisted Blast
Blessed Blinded Blissful
Blood Bloodbath Bloodcurdling
Bloody Blunder Blushing
Bold Bomb Bona Fide
Bonanza Bonus Bootleg
Bottom Line Bountiful Brave
Bravery Brazen Break
Breaking Breakthrough Breathtaking
Bright Brilliant Broke
Brutal Budget Buffoon
Bullshit Bully Bumbling
Buy Cadaver Calm
Cancel Anytime Capable Captivate
Captivating Carefree Case Study
Cash Cataclysmic Catapult
Catastrophe Caution Censored
Centered Certain Certainly
Certified Challenge Charming
Cheap Cheat-sheet Cheat
Cheer Cheerful Child-like
Clarity Classified Clear
Clueless Collapse Colorful
Colossal Comfortable Compare
Competitive Complete Completely
Completeness Comprehensive Compromise
Compulsive Concealed Conclusive
Condemning Condescending Confess
Confession Confessions Confident
Confidential Conquer Conscientious
Constructive Content Contrary
Controlling Controversial Convenient
Convert Cooperative Copy
Corpse Corrupt Corrupting
Courage Courageous Cover-up
Covert Coward Cowardly
Crammed Crave Crazy
Creative Cringeworthy Cripple
Crisis Critical Crooked
Crush Crushing Damaging
Danger Dangerous Daring
Dazzling Dead Deadline
Deadly Death Decadent
Deceived Deceptive Defiance
Definitely Definitive Defying
Dejected Delicious Delight
Delighted Delightful Delirious
Delivered Deplorable Depraved
Desire Desperate Despicable
Destiny Destroy Detailed
Devastating Devoted Diagnosed
Direct Dirty Disadvantages
Disastrous Discount Discover
Disdainful Disempowered Disgusted
Disgusting Dishonest Disillusioned
Disoriented Distracted Distraught
Distressed Distrustful Divulge
Document Dollar Doomed
Double Doubtful Download
Dreadful Dreamy Drive
Drowning Dumb Dynamic
Eager Earnest Easily
Easy Economical Ecstatic
Edge Effective Efficient
Effortless Elated Eliminate
Elite Embarrass Embarrassed
Emergency Emerging Emphasize
Empowered Enchant Encouraged
Endorsed Energetic Energy
Enormous Enraged Enthusiastic
Epic Epidemic Essential
Ethical Euphoric Evil
Exactly Exasperated Excellent
Excited Excitement Exciting
Exclusive Exclusivity Excruciating
Exhilarated Expensive Expert
Explode Exploit Explosive
Exposed Exquisite Extra
Extraordinary Extremely Exuberant
Eye-opening Fail-proof Fail
Failure Faith Famous
Fantasy Fascinating Fatigued
Faux Pas Fearless Feast
Feeble Festive Fierce
Fight Final Fine
Fired First Ever First
Flirt Fluid Focus
Focused Fool Fooled
Foolish Forbidden Force-fed
Forever Forgiving Forgotten
Formula Fortune Foul
Frantic Free Freebie
Freedom Frenzied Frenzy
Frightening Frisky Frugal
Frustrated Fulfill Fulfilled
Full Fully Fun-loving
Fundamentals Funniest Funny
Furious Gambling Gargantuan
Genius Genuine Gift
Gigantic Giveaway Glamorous
Gleeful Glorious Glowing
Gorgeous Graceful Grateful
Gratified Gravity Greatest
Greatness Greed Greedy
Grit Grounded Growth
Guaranteed Guilt-free Guilt
Gullible Guts Hack
Happiness Happy Harmful
Harsh Hate Have You Heard
Havoc Hazardous Healthy
Heart Heartbreaking Heartwarming
Heavenly Helpful Helplessness
Hero Hesitant Hidden
High Tech Highest Highly Effective
Hilarious Hoak Hoax
Holocaust Honest Honored
Hope Hopeful Horrific
Horror Hostile How To
Huge Humility Humor
Hurricane Hurry Hypnotic
Idiot Ignite Illegal
Illusive Imagination Immediately
Imminently Impatience Impatient
Impenetrable Important Improved
In The Zone Incapable Incapacitated
Incompetent Inconsiderate Increase
Incredible Indecisive Indulgence
Indulgent Inexpensive Inferior
Informative Infuriated Ingredients
Innocent Innovative Insane
Insecure Insider Insider
Insidious Inspired Inspiring
Instant Savings Instantly Instructive
Intel Intelligent Intense
Interesting Intriguing Introducing
Invasion Investment Iron-clad
Ironclad Irresistible Irs
Jackpot Jail Jaw-dropping
Jealous Jeopardy Jittery
Jovial Joyous Jubilant
Judgmental Jumpstart Just Arrived
Keen Kickass Kickstart
Know It All Lame Largest
Lascivious Last Chance Last Minute
Last Latest Laugh
Laughing Launch Launching
Lavishly Lawsuit Left Behind
Legendary Legitimate Liberal
Liberated Lick Lies
Life-changing Lifetime Light
Lighthearted Likely Limited
Literally Little-known Loathsome
Lonely Looming Loser
Lost Love Lunatic
Lurking Lust Luxurious
Luxury Lying Magic
Magical Magnificent Mainstream
Malicious Mammoth Manipulative
Marked Down Massive Maul
Mediocre Meditative Meltdown
Memorability Memorable Menacing
Mesmerizing Meticulous Mind-blowing
Minimalist Miracle Mired
Mischievous Misgiving Missing Out
Mistake Monetize Money
Moneyback Moneygrubbing Monumental
Most Important Motivated Mouth-watering
Murder Mystery Nail
Naked Natural Naughty
Nazi Nest Egg Never
New Nightmare No Good
No Obligation No One Talks About No Questions Asked
No Risk No Strings Attached Non-controlling
Noted Novelty Now
Obnoxious Obsessed Obsession
Obvious Odd Off-kilter
Off-limits Off-the Record Offensive
Official Okay On-demand
Open-minded Opportunities Optimistic
Ordeal Outlawed Outrageousness
Outstanding Overcome Overjoyed
Overnight Overwhelmed Painful
Painless Painstaking Pale
Panic Panicked Paralyzed
Passionate Pathetic Pay Zero
Payback Peril Perplexed
Perspective Pessimistic Pioneering
Piranha Pitfall Pitiful
Placid Plague Played
Playful Pleased Pluck
Plummet Plunge Poison
Poisonous Poor Popular
Portfolio Pound Powerful
Powerless Practical Preposterous
Prestige Price Priceless
Pride Prison Privacy
Private Privileged Prize
Productive Professional Profit
Profitable Profound Promiscuous
Promising Promote Protect
Protected Proven Provocative
Provoke Psychological Pummel
Punch Punish Pus
Quadruple Quality Quarrelsome
Quick-start Quick Quickly
Quiet Radiant Rare
Ravenous Rebellious Recession-proof
Reckoning Recognized Recommend
Recreate Reduced Reflective
Refugee Refund Refundable
Reject Relaxed Release
Reliable Remarkable Replicate
Report Reprimanding Repulsed
Repulsive Research Resentful
Resourceful Responsible Responsive
Rested Restricted Results
Retaliating Reveal Revealing
Revenge Revengeful Revisited
Revolting Revolutionary Reward
Rich Ridiculous Risky
Riveting Rookie Rowdy
Ruin Rules Ruthless
Sabotaging Sacred Sadistic
Sadly Sadness Safe
Safety Sale Sampler
Sarcastic Satisfied Savage
Savagery Save Savings
Savvy Scam Scandal
Scandalous Scarce Scared
Scary Scornful Scream
Searing Secret Agenda Secret Plot
Secret Secrets Secure
Security Seductive Seething
Seize Selected Self-hating
Self-sufficient Sensational Senseless
Sensual Serene Severe
Sex Sexy Shaking
Shameful Shameless Shaming
Shatter Shellacking Shocking
Should Shrewd Sick And Tired
Signs Silly Simple
Simplicity Simplified Simplistic
Sincere Sinful Sins
Six-figure Sizable Skill
Skyrocket Slaughter Slave
Sleazy Sleeping Sly
Smash Smiling Smug
Smuggled Sneak-peek Sneaky
Sniveling Snob Snooty
Snotty Soar Soaring
Solid Solution Spank
Special Spectacular Speedy
Spell-binding Spine Spirit
Spirited Spiteful Spoiler
Spontaneous Spotlight Spunky
Squirming Stable Staggering
Startling Steady Stealthy
Steamy Step-by-step Still
Stoic Strange Strangle
Strategy Stressed Strong
Strongly Suggest Struggle Stuck Up
Studies Stunning Stupid-simple
Stupid Sturdy Sublime
Succeed Success Successful
Suck Suddenly Suffer
Sunny Super-human Superb
Supercharge Superior Supported
Supportive Sure Fire Sure
Surefire Surge Surging
Surprise Surprised Surprising
Survival Survive Suspicious
Sweaty Swoon-worthy Swoon
Tailspin Tank Tantalizing
Targeted Tawdry Tease
Technology Teetering Tempting
Tenacious Tense Terrible
Terrific Terrified Terrifying
Terror Terrorist Tested
Thankful The Truth Threaten
Threatened Thrilled Thrilling
Thug Ticked Off Tickled
Timely Today Torture
Toxic Track Record Trade Secret
Tragedy Tragic Transform
Transparency Trap Trapped
Trauma Treacherous Treasure
Tremendous Trend Tricks
Triggers Triple Triumph
Truly Trusting Trustworthy
Truth Truthful Turbo-charge
Tweaks Twitching Ultimate
Unadulterated Unassuming Unauthorized
Unbelievable Unburdened Uncaring
Uncensored Uncertain Uncomfortable
Unconditional Uncontrollable Unconventional
Uncovered Undeniable Under Priced
Undercover Underground Underhanded
Underused Unexpected Unforgettable
Unheard Of Unhurried Uninterested
Unique Unjustified Unknowingly
Unleashed Unlimited Unlock
Unparalleled Unreliable Unresponsive
Unseen Unstable Unstoppable
Unsure Unsurpassed Untapped
Unusual Up-sell Upbeat
Uplifted Uplifting Urge
Urgent Useful Useless
Validate Valor Valuable
Value Vanquish Vaporize
Venomous Verify Vibrant
Vicious Victim Victory
Vigorous Vilified Vindictive
Violated Violent Volatile
Vulnerable Waiting Wanted
Wanton Warning Waste
Weak Wealth Weird
What No One Tells You Whip Whopping
Wicked Wild Willpower
Withheld Wonderful Wondrous
Woozy World Worry
Worst Worthwhile Wounded
Wreaking Youthful Zen
Zinger Kill Kills
Killed Killing Sizzle
Sizzles Sizzled Sizzling
Sizzlingly Turbocharges Turbo-charge
Challenge Discover Crave
Unpopular Impressive Embarrassing
Sensational Sinful Zen
Surprising Alive Odd
Ravenous Lazy Avoid
Demoralizing Problem Horrifying
Attack Traumatized Insult
Horribly Hell Relentless
Master Perfect Super
Create Packed Deep
Gripping Cool Seriously
Envy Lucrative Steal
Bona Fide Masterclass
Faux Pas Belong
Stop Polarizing Dominate
Is Here Smuggle Great

Summary: Power Words – It’s Your Turn

We hope that we’ve given you an interesting view into the world of copywriting and power words. If this was your first time reading something about this topic, then take some time to process this information and gradually include it in your business. Practice makes perfect, and our very own WordPress SEO Plugin, Rank Math will help you write better headlines by using power words.

Which power words or type of power words are you going to use in your next article? Feel free to Tweet @rankmathseo & let us know!

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