What are SERP Features?
SERP features refer to all results on a search engine results page (SERP) besides the traditional organic results.
The SERP features displayed on a search results page differ depending on the search intent. For example, these are some SERP features displayed when we searched for the Taj Mahal.
SERP features provide visitors with information and options related to their search terms. This allows visitors to find the information they seek without clicking on the sites in the search results. Some common SERP features include:
- Featured snippets
- Knowledge panel
- People also ask
- Local pack
- Image pack
- Video carousel
- Top stories
- Sitelinks
- Ads