What is Local SEO?
Local SEO is the practice of optimizing a business to appear for relevant local search queries.
Local search queries are phrases that people use to find local businesses that offer what they need. In most cases, they contain the name of a place or words like ‘near me.’
For example, a search query like Locksmiths in New York is a local search query that includes keywords indicating the searcher wants locksmiths in New York.