What is Local Search Marketing?
Local search marketing refers to the online and offline search engine optimization (SEO) techniques that businesses use to improve their rankings on local search results pages. It is also called local SEO.
Local search marketing is done to attract relevant traffic and increase customer acquisition from the local area. It is typically executed using strategies and techniques that help to optimize a site’s online presence and improve its visibility on local search results pages.
Some local search marketing techniques include:
- Optimizing the site for local keywords
- Creating local business listings
- Managing the business’s online reviews
- Implementing local Schema markup on the site
- Engaging in local outreach and marketing activities