What are Backlinks?
A backlink is a hyperlink that points from one site to another. When clicked, it takes the visitor to the site receiving the backlink. For example, the image below shows a backlink from our site to another site.
Search engines consider backlinks as a vote of confidence and credibility, and in fact, one of the important ranking factors.
In essence, the site receiving the backlink is considered valuable and trustworthy. This, in turn, positively impacts the search engine rankings of the site receiving the backlink. In fact, sites with lots of backlinks tend to rank higher in search results.