What is Name Address Phone Number (NAP)?
Name, Address, Phone (NAP) refers to a business’s name, address, and phone number. It is the primary contact information search engines require from businesses looking to rank in local search results.
Visitors searching for local results are likely looking to contact or visit a local business. For this reason, search engines expect local businesses to have consistent contact details across the internet. This includes the contact details listed on the business’s website, social media profiles, and online directories.
Having consistent contact details across the internet is crucial for local SEO, and businesses with inconsistent contact details should expect to appear less in local search results.