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What is an SEO Audit?

An SEO audit is the process of analyzing how effectively your site is optimized for search engines. You can think of it as a health check that allows you to identify SEO issues, potential SEO issues, and opportunities to improve your rankings.

A well-executed SEO audit covers various aspects of your on-page, off-page, and technical SEO. It provides you with several benefits, including the ability to:

  • Analyze and improve your site’s visibility and ranking on search engines
  • Identify and fix technical issues limiting your SEO performance
  • Identify opportunities to improve your site’s content and structure
  • Evaluate and enhance your site’s user experience and functionality
  • Assess and improve your site’s SEO health

You can perform an SEO audit using Google Search Console or some specialized SEO auditing tool.

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