What is a Search Term?
Search term is a word or group of words that a user enters into a search engine. In return, the search engine displays the results that best satisfy the searcher’s intent.
The search term is also called search query, keyword, or keyphrase. However, while they are used interchangeably, subtle differences exist among them.
- Search term and search query specifically refer to the text the visitor searches for.
- Keyword and keyphrase specifically refer to the text that a content ranks for.