What is Link Building?
Link building refers to the process of acquiring links from other sites to point to your site. Bloggers engage in link building to gain backlinks, improve their search engine rankings, and get more organic traffic to their sites.
Link building is achieved by getting other sites to link to your content. This could happen naturally, like if the other site discovers your content and links to it because they find your content helpful. You can also build links by engaging in link-building techniques like guest blogging, guestographics, and link exchanges.
It is best to stick to white hat link building techniques and avoid black hat link building techniques like link buying, link farms, and link spam. Collectively known as link schemes, these black hat link building techniques are against search engine guidelines. They could cause Google to demote your rankings or deindex your site.