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What is Black Hat SEO?

Black hat SEO refers to unethical and manipulative practices used to improve a site’s search engine rankings. These practices violate search engine guidelines and can lead to penalties, including loss of rankings and removal from search engine results.

Black hat SEO is a general term for multiple unethical SEO practices, including:

  • Cloaking
  • Paid links
  • Hidden links
  • Keyword stuffing
  • Private blog networks
  • Low-quality content
  • Duplicate content
  • Hidden content
  • Article spinning
  • Doorway pages
  • Sneaky redirects
  • Link farms

Black hat SEO is the opposite of white hat SEO, which refers to search optimization practices that comply with search engine guidelines. 

🇺🇸 English