What is a Google Penalty?
Google penalty, also known as ‘manual action,’ is the loss in search rankings experienced by sites that engage in SEO practices that go against Google guidelines.
A Google penalty is always bad news. It is Google’s way of punishing sites trying to game the system. The penalized site will lose its rankings and may even be removed from search result pages.
However, it is crucial to note that Google only issues a penalty after a human reviewer has analyzed your site and confirmed that you engaged in practices that went against its guidelines.