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What is Spamdexing?

Spamdexing is the practice of manipulating search engine indexes to improve your rankings in search results. It is accomplished using deceptive and unethical SEO techniques that violate search engine guidelines. Spamdexing is also called webspam or black hat SEO. 

Sites that appear in search results as a result of spamdexing offer no benefit to the visitor. They are only intended to trick search engines into thinking their content is helpful when it isn’t. 

Spamdexing is executed using a series of black hat SEO techniques. These techniques are categorized into content spam and link spam. Some content spamdexing techniques include:

  • Keyword stuffing 
  • Invisible text
  • Doorway pages
  • Article spinning
  • Thin content

Some link spamdexing techniques include:

  • Private blog networks 
  • Paid links 
  • Link schemes 
  • Hidden links 
  • Buying expired domains
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