What is a Doorway Page?
A doorway page is a webpage that redirects the visitor to another webpage. These pages often rank in search results. However, they do not contain any helpful content and will redirect the searcher to a different content when clicked.
This is considered a black hat SEO tactic where site owners looking to manipulate search rankings will create doorway pages that rank for the keywords their target audience will search for. Once visitors click the link in search results, they are redirected to another page with totally different content.
The redirection is often done using meta redirect. It usually happens so fast that the visitor doesn’t know they have been redirected.