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What are Internal Links?

Internal links are links that point to another page, resource, or section within the same site. These links may be embedded within the site’s content or navigational menu.

Internal links are good for SEO as they help search engines understand the structure and hierarchy of a site. They also help to distribute link equity, also known as link juice, across the site.

There are two types of internal links:

  1. Contextual links
  2. Navigational links

Let’s discuss both types of internal links below. 

Contextual Links

Contextual links are links embedded within the content of the webpage. They are typically embedded inside an anchor text or image. When clicked, they direct the user to other relevant pages or sections on the site. 

Navigational Links

Navigational links are links located in the navigation menu of a site. The navigational menu could be at the site’s top, bottom, or sidebar. These links help users navigate between different pages or categories on the site.

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