What is an SEO Audit?
An SEO audit is the process of analyzing how effectively your site is optimized for search engines. You can think of it as a health check that allows you to identify SEO issues, potential SEO issues, and opportunities to improve your rankings.
A well-executed SEO audit covers various aspects of your on-page, off-page, and technical SEO. It provides you with several benefits, including the ability to:
- Analyze and improve your site’s visibility and ranking on search engines
- Identify and fix technical issues limiting your SEO performance
- Identify opportunities to improve your site’s content and structure
- Evaluate and enhance your site’s user experience and functionality
- Assess and improve your site’s SEO health
You can perform an SEO audit using Google Search Console or some specialized SEO auditing tool.