What is Topic Research?
Topic research is the process of gathering information and data on what topic to create content around. It is also known as content research.
The topic research process typically begins with the creator figuring out which content is likely to rank in search results and if there’s an audience willing to consume it. It is executed using search engines and specialized software to uncover the data, trends, statistics, and insights related to the chosen topic.
The creator also takes some factors into consideration, including the search intent of the topic and the business goals they’re looking to achieve by publishing content on that topic.