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What is Google Keyword Planner? 

Google Keyword Planner is a keyword research tool for SEOs and bloggers looking to run ads on Google or discover new keywords to include in their content. 

Google Keyword Planner provides advertisers with information on keywords, including their search volume and estimates of how much they’ll cost to be targeted in ads. 

While the Keyword Planner is intended to be used by advertisers, SEOs and bloggers who are not running ads can use it to discover insights into their keywords.

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