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What is Exact Match Domain (EMD)? 

Exact Match Domain (EMD) refers to a domain name that includes the keyword(s) a site wants to rank for. 

Many SEOs and site owners purchase exact match domains, believing that it improves their ranking on Google. That was true years ago but ended with the Google Exact Match Domain Update released on September 27, 2012. 

The Exact Match Domain Update reduced the rankings of sites with thin content and exact match domain names. 

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