What are Branded Keywords?
A branded keyword is a keyword that contains the name of a brand, product, or business.
A branded keyword could be the brand name in whole or in part, for example, Rank Math. It could also be the brand name along with some other words, for example, Rank Math SEO plugin.
Branded keywords belong to a category of keywords called navigational keywords.
Navigational keywords are keywords a visitor uses to search for a particular site. Usually, a person searching for a branded keyword wants to head to the brand’s website.